Mike Montague interviews Jason Caywood, Sandler trainer from Salt Lake City, on How to Succeed at Understanding IR Theory.   In this episode: Best attitude, behavior, and technique on How to Succeed at Understanding IR Theory If you don’t get IR theory right, here are the consequences What is IR theory? How to create positive attitudes regarding your IR How comparisons impact your IR What can we do to separate our Identity from our Role? Listen to your self-talk Meet people where they are How Jason defines success The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!