31 min listen
Marketing drives the business again and agencies consolidate: The best of Making Marketing podcast in 2018
Marketing drives the business again and agencies consolidate: The best of Making Marketing podcast in 2018
ratings:
Length:
9 minutes
Released:
Dec 20, 2018
Format:
Podcast episode
Description
On this episode of the Making Marketing by Digiday, we recap the big themes that emerged for marketers this year, from agency consolidation to marketing evolving as a driver of business.
Released:
Dec 20, 2018
Format:
Podcast episode
Titles in the series (100)
'When you get fired it sticks with you': Jeff Goodby on the hardest part of his job: Jeff Goodby, the chairman at Goodby Silverstein and Partners, has built a storied career in advertising. Goodby founded the agency along with Rich Silverstein, who he met at Ogilvy in the early 1980s. The agency has grown, kept growing, and more... by The Modern Retail Podcast