21 min listen
HP's Antonio Lucio: 'Most data is commoditized'
HP's Antonio Lucio: 'Most data is commoditized'
ratings:
Length:
31 minutes
Released:
May 24, 2018
Format:
Podcast episode
Description
In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protection Regulation has forced companies to reconsider business approaches, but good businesses are resilient. Antonio Lucio, HP's chief marketing officer, prizes resilience. On this episode of Starting Out, Lucio discusses championing diversity, the role of marketing in driving the business and more.
Released:
May 24, 2018
Format:
Podcast episode
Titles in the series (100)
'There weren’t people talking about the things I wanted to say': Ogilvy Noor's Shelina Janmohamed on changing narratives: Shelina Janmohamed is the vp at ad agency Ogilvy Noor, Ogilvy's Islamic consultancy, where she teaches brands how to sell to the Muslim customer. This aligns seamlessly with her personal brand as the author of "Love in a Headscarf," a book that began... by The Modern Retail Podcast