13 min listen
Verizon’s Andrew McKechnie: ‘I’ve always been experimental’
Verizon’s Andrew McKechnie: ‘I’ve always been experimental’
ratings:
Length:
31 minutes
Released:
May 10, 2018
Format:
Podcast episode
Description
Andrew McKechnie is the chief creative officer at Verizon, where he’s building the company’s in-house agency, 140. McKechnie, who last served as global group creative director at Apple, spent years on the agency side, which he says left him frustrated and more convinced than ever that the agency model as it stands is careening toward irrelevance. On this episode of Starting Out, McKechnie discusses his path to the industry, the problem with ego in advertising and the future of agencies.
Released:
May 10, 2018
Format:
Podcast episode
Titles in the series (100)
Best of 2017: Marketing experts share their best tips for success: This year, Digiday launched a new podcast called “Starting Out." We invited some of the biggest names in marketing to share the secrets of their leadership and success. Here are the five best pieces of advice that our guests swear by. by The Modern Retail Podcast