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Verizon’s Andrew McKechnie: ‘I’ve always been experimental’

Verizon’s Andrew McKechnie: ‘I’ve always been experimental’

FromThe Modern Retail Podcast


Verizon’s Andrew McKechnie: ‘I’ve always been experimental’

FromThe Modern Retail Podcast

ratings:
Length:
31 minutes
Released:
May 10, 2018
Format:
Podcast episode

Description

Andrew McKechnie is the chief creative officer at Verizon, where he’s building the company’s in-house agency, 140. McKechnie, who last served as global group creative director at Apple, spent years on the agency side, which he says left him frustrated and more convinced than ever that the agency model as it stands is careening toward irrelevance. On this episode of Starting Out, McKechnie discusses his path to the industry, the problem with ego in advertising and the future of agencies.
Released:
May 10, 2018
Format:
Podcast episode

Titles in the series (100)

The Modern Retail Podcast is a weekly show that hears from executives in the retail space, from legacy companies to the buzzy world of DTC startups. Cale Weissman, editor of Modern Retail, hosts.