**This episode is brought to you by Ordergroove**   “To inspire joy and self-care” that's the mission of Kiramoon. In part 1, we have Lindsey Martin, Founder and CEO of Kiramoon, an Austin-based skincare brand encompassing joy and advocating for mental health awareness with skin-loving ingredients.   While working as a software sales executive, manager, director, Lindsey fell in love with business but still felt that something was missing. She felt the pull to put all her hard-won experience towards building her own business. Being in love with skincare from an early age, Lindsey knew this would be the area of her focus. So, she launched Kiramoon, a brand that pairs joy, happiness, and cuteness concepts with great formulas.   At Kiramoon, it’s not just great skincare products, but diversity’s at the forefront too. According to Lindsey, customer acquisition and brand awareness are tough, especially for new businesses. In her journey, her background in software sales helped her in problem-solving and other aspects of the brand.   In the first part, she discussed:   * Gratefulness * Overview of the brand * Her career * Why Kiramoon * Difference between entrepreneurship & sales * What was her motivation * Her vision   Join Ramon Vela and Lindsey Martin as they break down the inside story on The Story of a Brand.   For more on Kiramoon, visit: https://www.kiramoon.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/