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    WARC Talks: What should brands expect from Chinese consumers as China reopens?

    WARC Talks: What should brands expect from Chinese consumers as China reopens?

    FromThe WARC Podcast

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    WARC Talks: What should brands expect from Chinese consumers as China reopens?

    FromThe WARC Podcast

    ratings:
    Length:
    33 minutes
    Released:
    May 4, 2023
    Format:
    Podcast episode

    Description

    This week WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation, HYPERS嗨普智能, and Jenny Chan, WARC’s China Editor. Since China's reopening what has changed, what has stayed the same, and what do marketers need to know about the Chinese consumer?
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
    Released:
    May 4, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.