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Why APAC needs to play catchup in ensuring media quality

Why APAC needs to play catchup in ensuring media quality

FromThe WARC Podcast


Why APAC needs to play catchup in ensuring media quality

FromThe WARC Podcast

ratings:
Length:
34 minutes
Released:
Nov 9, 2023
Format:
Podcast episode

Description

This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify.
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Released:
Nov 9, 2023
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.