31 min listen
Why sonic branding is a marketer’s untapped distinctive asset for effectiveness
FromThe WARC Podcast
ratings:
Length:
37 minutes
Released:
Dec 21, 2023
Format:
Podcast episode
Description
WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Dec 21, 2023
Format:
Podcast episode
Titles in the series (100)
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