WARC Talks: How measuring effectiveness combats ad fraud

FromThe WARC Podcast

Start listening View podcast show

WARC Talks: How measuring effectiveness combats ad fraud

FromThe WARC Podcast

ratings:

Length:

29 minutes

Released:

Mar 16, 2023

Format:

Podcast episode

Description

This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Released:

Mar 16, 2023

Format:

Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Skip carousel

3 in 15 – Shoppable Media by The WARC Podcast
13 min listen
WARC Talks Attention by The WARC Podcast
35 min listen
Behind the Winning Idea – 'SmartPort' by The WARC Podcast
36 min listen
Behind the Winning Idea - 'Unforgettable Bag' by The WARC Podcast
38 min listen
3 in 15 – EffWorks by The WARC Podcast
17 min listen
3 in 15 - Brand-building and the Rise of Digital Commerce by The WARC Podcast
16 min listen
WARC Talks Digital Rent and Digital Availability by The WARC Podcast
33 min listen
WARC Talks Creativity and Fame by The WARC Podcast
36 min listen
WARC Talks Share of Search by The WARC Podcast
30 min listen
Welcome to the WARC Podcast by The WARC Podcast
2 min listen
Behind the Winning Idea - 'Skip the Rinse' by The WARC Podcast
31 min listen
Behind the Winning Idea - 'Shame to Pride' by The WARC Podcast
40 min listen
3 in 15 - The Future of Identity by The WARC Podcast
15 min listen
WARC Talks Creative Effectiveness by The WARC Podcast
39 min listen
WARC Talks Rainbow-washing by The WARC Podcast
19 min listen
3 in 15 - Customer Retention by The WARC Podcast
13 min listen
WARC Talks Future of Strategy by The WARC Podcast
39 min listen
WARC Talks Conscious Media Investment by The WARC Podcast
46 min listen
Behind the Winning Idea - 'A Dad's Job' by The WARC Podcast
45 min listen
3 in 15 – Creator Economy by The WARC Podcast
12 min listen
3 in 15 – New Thinking in B2B Marketing by The WARC Podcast
13 min listen
WARC Talks Movable Middle by The WARC Podcast
40 min listen
WARC Talks Writing Better Briefs by The WARC Podcast
34 min listen
Behind the Winning Idea - 'Small Business Drive' by The WARC Podcast
49 min listen
WARC Talks Targeting Taste Communities by The WARC Podcast
34 min listen
Behind the Winning Idea – 'The Travis Scott Meal' by The WARC Podcast
50 min listen
The ‘double bottom line’: Valuing profit and the planet by The WARC Podcast
37 min listen
Behind the Winning Idea – 'Setting a New Course for Growth' by The WARC Podcast
37 min listen
WARC Talks DEI with Huenited Collective by The WARC Podcast
43 min listen
Behind the Winning Idea – 'The Dance' by The WARC Podcast
42 min listen

More Episodes from The WARC Podcast

Skip carousel

Does marketing move share prices? by The WARC Podcast
40 min listen
3 in 15: How marketing impacts pricing by The WARC Podcast
18 min listen
3 in 15: Social media reaches new peaks by The WARC Podcast
23 min listen
Beyond performance marketing: Strategies to maximise short and long term outcomes by The WARC Podcast
39 min listen
3 in 15: Decoding the Indian Gen Z by The WARC Podcast
12 min listen
Marketing Truth #4: Maximize reach to achieve the greatest impact by The WARC Podcast
39 min listen
3 in 15: The Future of Measurement 2024 by The WARC Podcast
19 min listen
3 in 15: Performance marketing by The WARC Podcast
17 min listen
3 in 15: Travel and Tourism by The WARC Podcast
16 min listen
The State of Creativity by The WARC Podcast
40 min listen
How a brand crisis plays out in Red states vs. Blue states by The WARC Podcast
24 min listen
The enduring relevance of JWT's 1974 Planning Guide by The WARC Podcast
42 min listen
3 in 15: Rankings 2024 by The WARC Podcast
20 min listen
Marketing Truth #3: Creativity supercharges marketing's impact by The WARC Podcast
30 min listen
3 in 15: Cultural insights from Spikes Asia by The WARC Podcast
15 min listen
Fixing a broken business model by The WARC Podcast
43 min listen
Why agency business models are hurting effectiveness by The WARC Podcast
37 min listen
What is media? by The WARC Podcast
38 min listen
Why marketers need to build Associative Attention by The WARC Podcast
39 min listen
Should we burn the marketing funnel? by The WARC Podcast
28 min listen
3 in 15: Contagious Radar report by The WARC Podcast
20 min listen
Marketing Truth #2: Strong brands have an effectiveness advantage by The WARC Podcast
38 min listen
3 in 15: Health of creativity by The WARC Podcast
28 min listen
Are Chinese brands on to something on the global stage? by The WARC Podcast
32 min listen
3 in 15: Sports media in the era of fragmentation by The WARC Podcast
22 min listen
Platforms and responsible media investment by The WARC Podcast
39 min listen
2024 Super Bowl ads by The WARC Podcast
41 min listen
L'Oréal on how to effectively build brands in the world’s fastest growing markets in the digital age by The WARC Podcast
35 min listen
The Cost of Dull, and Highlights from Creative Impact NYC by The WARC Podcast
32 min listen
Why signalling matters in media by The WARC Podcast
41 min listen

Related podcast episodes

Skip carousel

(Part I) MetLife Digital Accelerator Powered by TechStars by The Cloudcast
52 min listen
3 in 15 - Connected TV by The WARC Podcast
17 min listen
3 in 15 - Brand-building and the Rise of Digital Commerce by The WARC Podcast
16 min listen
#1011 - Will Inflation Derail Bonds? | with Kathy Jones by Real Vision Daily Briefing: Finance & Investing
37 min listen
WARC Talks: Reddit identifies 5 global movement shaping society by The WARC Podcast
35 min listen
Convoy founder takes a ride-along to MATS: On today’s episode Dooner and The Dude are talking to Convoy founder and CXO Grant Goodell about his trucking trip to MATS. What did he learn about the life of a driver while sitting shotgun in a rig? We’ll find out. Matt Legg, VP of growth and strategy at Ox, talks about building a FreightTech company aimed at automating e-commerce logistics. Jessica Cardinale, director of operations at Brilliant Logistics LLC, talks about the importance of building relationships with drivers. Jonathan Wildman, vice president of sales at Acuitive Solutions, tells us why you need to audit your freight bills. Plus, tornadoes slam Texas and NOLA, what’s up in the market and more. by WHAT THE TRUCK?!?
54 min listen
More AI = More Cyberthreats by Motley Fool Money
36 min listen
3 in 15 – Reaching the Brazilian consumer by The WARC Podcast
15 min listen
12.3.18 Marriott breach; Payless' amazing ad campaign; Biometric airport terminals: Marriott breach; Payless' amazing ad campaign; Biometric airport terminals by The Clark Howard Podcast
39 min listen
Ep 90: Is Your Brand Ready for DTC Convergence? by DTC Podcast
39 min listen
Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage.': There is no lack of success stories in the direct-to-consumer markets. But there are also questions being asked of how long the industry can sustain itself. With a plethora of new brands launched every day, built on VC money with tall growth targets,... by The Modern Retail Podcast
38 min listen
How the Shift from a Growth to a Performance Economy Impacts Your Business: The AI transformation that's upon us is impacting businesses of all shapes and sizes in profound ways, with even greater impacts on the horizon. One of the most profound ways AI will impact businesses is changing the focus of executives and company... by AI Knowhow
27 min listen
Ep 16: ?10 Million Diamonds: Scaling a Luxury Brand 10X by DTC Podcast
45 min listen
75: Campaign podcast – Influencer marketing by Campaign podcast
28 min listen
Bonus: Bainbridge Growth and Geologie breakdown the future of DTC brands by DTC Podcast
30 min listen
Episode 490: What’s Next for Software-led Payments & Go Big or Go Home: In This Episode Today's episode checks in on the embedded finance story, how software platforms are embedding payments and financial services into their software offerings. Listen as Brett King speaks with Becky Kopplin, by Breaking Banks
63 min listen
How to Build Your Marketing Stack in 2023 with Jon Miller, CMO of Demandbase and Adam Greco, Product evangelist for Amplitude by The Stack
46 min listen
Dalio: Fed's next 'big' move will be easing: Dalio: Fed’s next ’big’ move will be easing by Bloomberg Surveillance
8 min listen
WARC Talks budgets and ROI by The WARC Podcast
38 min listen
AIQ w/ Sandy Carter, Chief Operating Officer of Unstoppable Domains by TechMagic with Cathy Hackl
21 min listen
AI and the Rule of Law ft. David Mattin & Mikhail Voloshin: Will artificial intelligence change the way our society enforces the law? by Real Vision Daily Briefing: Finance & Investing
56 min listen
Automotive Technology & Digital Retailing by Startup Hustle
42 min listen
Why agency business models are hurting effectiveness by The WARC Podcast
37 min listen
What the Truck?!? Transparency19 Day Two: What the Truck's Transparency19 coverage continues with our look at the sights, sounds, and people who made Day 2 such a special event. 11 new competitors enter the audio octagon of freight for bite sized interviews and a chance to win the What The Truck?!? Transparency19 100% More Cowbell Best in Show award. by WHAT THE TRUCK?!?
118 min listen
A Housing Crisis Is on the Horizon: Craig Curtis is the Head of Architecture at Katerra, a technology-driven offsite construction company. In this interview, Craig shares with us why it’s crucial to build better with a looming housing crisis on the horizon. He also shares how... by Mission Daily
42 min listen
The Litigation Psychology Podcast - Episode 78 - Bluewire: Trucking Litigation Defense Software: Steven Bryan, CEO and Doug Marcello, Chief Legal Officer, of Bluewire join the podcast to talk about their new company that uses software to help trucking companies identify reputational vulnerabilities in the defense of their litigation. Steven provides... by The Litigation Psychology Podcast
43 min listen
190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49 by B2B Revenue Vitals
71 min listen
Visual Selling – The Method Of The Future: Visual selling is the method of the future for companies presenting their products to customers. Learn how impactful this is from Chris Beaudin, Director of Marketing for AtlatlSoftware as he explains the benefits to hosts Lew Weiss and Tim Grady in this... by Manufacturing Talk Radio
32 min listen
Arch MI’s Carl Tyree on nonbank lending, forbearance and technology by Power House
33 min listen
174 - The Blurred Line Between Marketing & Sales | Demand Gen Live S2 x44 by B2B Revenue Vitals
75 min listen

Discover this podcast and so much more

WARC Talks: How measuring effectiveness combats ad fraud

WARC Talks: How measuring effectiveness combats ad fraud

Description

Titles in the series (100)

More Episodes from The WARC Podcast

Related podcast episodes