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CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI

CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI

FromThe WARC Podcast


CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI

FromThe WARC Podcast

ratings:
Length:
33 minutes
Released:
Jul 4, 2023
Format:
Podcast episode

Description

The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Jul 4, 2023
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.