13 min listen
CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI
FromThe WARC Podcast
ratings:
Length:
33 minutes
Released:
Jul 4, 2023
Format:
Podcast episode
Description
The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Jul 4, 2023
Format:
Podcast episode
Titles in the series (100)
3 in 15 – Shoppable Media by The WARC Podcast