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Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director:

We covered:

Why it's smart to figure out your best promos by testing at Halloween.
Why unlocking your brand's gifting persona is key for big sales BFCM 2021
Why "sentimental" is the word for the season
Why BFCM started a month early last year, and when it begins this year. 
How to maximize the value of your promotions
Incorporating Scrappy and High End in your diverse creative flow


Listen to the full cast!

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