A new podcast by Direct Selling News, Direct Approach will explore insights and fresh approaches to some of the channel’s biggest and most persistent challenges. Hosted by industry expert Wayne Moorehead, you can expect casual, fast-paced and direct conversations as we cover topics like customer acquisition and retention, consistent and effective messaging, reputation management, the ever-changing role of marketing in our channel, emerging trends and a lot more. Wayne will be joined by some of the leading marketers and innovators in direct selling to share their wisdom and experience with you! We’ll bring you practical advice, simple strategies and straightforward action items, each designed to motivate your field, inspire your customers and further your brand’s reach and impact. Meet your host: Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies, from startups to Fortune 100, define, communicate and activate their brands. His experience includes CMO roles at some of the most successful direct selling companies in the channel as well as Head of Strategy at multiple brand agencies where he has worked with many iconic brands.  Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.