In this episode of Chasing the Insights, I talk to marketing strategist Howard Wolpoff. Howard talks to us about how and why we need to have measurable marketing. Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Currently, small business owners hire him to rebuild their business confidence and competence to exceed expectations because most have a business in a state of chaos, are lacking guidance and are frequently overwhelmed. So he helps redirect energies, create accountability and accelerate performance, actually doubling their revenues….and in the process, making them love their business again.