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How To Increase Your Nonprofit's Awareness By Tapping Content Marketing & Search Intent — Chris Barlow

How To Increase Your Nonprofit's Awareness By Tapping Content Marketing & Search Intent — Chris Barlow

FromGood Marketing Unplugged


How To Increase Your Nonprofit's Awareness By Tapping Content Marketing & Search Intent — Chris Barlow

FromGood Marketing Unplugged

ratings:
Length:
42 minutes
Released:
Nov 10, 2022
Format:
Podcast episode

Description

What’s your job title? Chris Barlow, chief happiness director at Beeline Marketing, takes the cake in my humble opinion.Hear some of his insights from running tons of successful marketing campaigns for nonprofits. One of his driving principles: “If you serve people, they will be attracted to you.” As a nonprofit, service is at the core of your mission, and if you serve your donors and supporters as well, your community and impact are going to expand too!---------------Bio:Chris likes seeing good things multiply in the world. As the founder and customer happiness director of Beeline, every day he is grateful to get to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors. Most of all, he's grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others.Guest links:Chris’s LinkedIn profile: linkedin.com/in/cbarlow-nonprofit-marketing/Beeline Marketing: https://yourbeeline.com/Chris says, “If some of the ideas in this episode sounded like a strategy you want to apply for your own org, just download our free book on attracting new donors through digital marketing!” You can find that e-book right here: https://yourbeeline.com/finding-donors/Quote:“Because when you start to say, I don't know, it opens up this whole new world. You can say, ‘Hey, I don't have to be an expert anymore. Now, not having all the answers. I get to be an experimenter.’” - Jeff Giddens at NIO 2022Check out Jeff’s entire talk or see other amazing speakers here: https://www.niosummit.com/videos-2022/Additional links:A comprehensive guide to the Google Ad Grant: https://www.feathr.co/resources/blog/google-ad-grantConnected Families: https://connectedfamilies.org/Bright Spot Network: https://www.brightspotnetwork.org/Playlist:Chaconne by BachBe Still, My Soul by Catharina von SchlegelStrange Meadowlark by Dave Brubeck***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Released:
Nov 10, 2022
Format:
Podcast episode

Titles in the series (62)

Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing! Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))