In this week's Good Marketing Brief, Nhu and Noah discuss ... Why should nonprofits focus on brand experience during EOY?How does media play a role in branding, and how can nonprofits combat the rising costs of media?What’s the attention economy, and what useful info can be found in the recent study with Jonah Berger, Marketing Professor at Wharton, UPenn?Barbie, Netflix, and TikTok — what does any of this have to do with EOY fundraising?Read and subscribe to the Good Marketing Brief newsletter ? https://feathr.co/brief***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.