“I think that many look for only the positive, right? What data is really going to amplify us? And of course you want that, but I think it's also important to perhaps spotlight data that shows the gap. Because in the gap, there might be some gray space where you might be able to really leverage and to tell a story that's fresh and new.”Camille Currie, VP of Marketing and Communications at NAF, joins us this week in the studio to discuss her career journey and how she’s applying lessons from sports marketing to the nonprofit space today. NAF segments their audiences into 6 key groups, and Camille shares their strategies around storytelling and targeting campaigns to uniquely engage each with their mission. You’ll hear how NAF analyzes their data to uncover new stories and highlights their focus on activating alumni networks. This conversation offers valuable best practices for nonprofit marketers on community engagement, audience segmentation, and leveraging data to strengthen marketing efforts and mission impact. Can’t wait for you to hear it ?Episode HighlightsCamille’s journey from sports marketing to nonprofits (1:00)Overview of NAF's mission and the six audiences their marketing team focuses on (3:00)NAF's focus on "future readiness" rather than a defined path and how work-based learning supports this (7:00)NAF’s strategies for balancing campaigns across six audiences, including dividing work and understanding where each group resides (10:00)Details of a successful 2021 campaign called "Name Your Future" that activated their educator network (12:00)How NAF continues to leverage the voices and stories from their communities in ongoing campaigns (18:00)Data-informed storytelling tips (23:00)Lessons learned from a career in sports marketing that Camille is now bringing to nonprofits (28:00)About Camille and NAF:Camille Currie currently serves as the VP of Marketing and Communications at NAF. NAF aims to address the economic and social disparities that have marginalized too many students in this country by bringing schools and businesses together to better prepare students — especially those in under-resourced communities — for a life of upward mobility and success.After earning her Bachelor’s in Mass Communication from Delaware State University and a Master’s in Public Relations from West Virginia University, she took her passion for writing and communications to the sports and fashion industries. After a decade, she wanted more. She wanted to align her personal beliefs with her career and dedicate her work to impactful outcomes and solutions for under-resourced communities and individuals. “Joining NAF is the next chapter in a career committed to supporting opportunity and access for students. Helping young people during a pivotal time in their lives, like high school, is a great honor.”Guest links:Camille’s LinkedIn Profile: https://www.linkedin.com/in/camille-currie/Additional links:NAF Website***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.