With a background in corporate PR and marketing before moving into the nonprofit space, Dana Snyder empathizes but is committed to the idea that nonprofits need to invest in marketing if they want to expand their impact, especially in volatile times.Though Dana’s passionate about nonprofits harnessing social platforms for good, she also believes, “You don’t have to be on something.” FOMO is really not a great driver for building a marketing strategy. The real results come from connecting with your community in such a powerful way that they begin to identify with your mission.Bio:Dana Snyder is an entrepreneur, digital strategist and passionate conscious consumer. She founded Positive Equation to teach nonprofits innovative digital-marketing strategies and tools to raise more awareness and funds for their missions.Show links:Dana’s LinkedIn accountPositive EquationDana’s podcast Missions to MovementsPlaylist:Man! I Feel Like a Woman! by Shania TwainLose Yourself by EminemMy Shot from Hamilton***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.