This week, we sit down with Rebekah Espinosa, Senior Director of Marketing and Programming at UMG’s °1824. She has a wealth of experience in supporting artists, from emerging musicians to some world-class acts like Pharrell, Beyoncé, J. Cole and more.In the episode, we discuss her leadership values, strategies, and tactics to drive the success of her team. She also talks about how to nurture the creative process and appreciate growth and success as a result of this. Additionally, she answers the $100k marketing question, and answers questions from the MBP community.If you liked this episode, please leave a review and follow the Music Business Podcast on Instagram @musicbusinesspodcast and join our Patreon community at https://musicbusinesspodcast.com/community. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.