In this episode of the podcast we sit down with Rob Markman, the VP of Content Strategy at Genius. There's no doubt Genius has positioned itself as one of the most relevant media companies in the hip-hop space. This stemmed from the success of their culturally moving content series including Verified, Deconstructed and the talk show Mark hosts, Behind the Record. Outside of interviewing artists and curating content for Genius, Mark is building a career as a rapper and recently released a new track, "Good Friday".In this episode, we discuss the changing landscape of editorial and storytelling since Rob entered it in the early 2000s, what makes a good story and how to successfully weave it into interviews, how artists should approach promotion and storytelling themselves, and more!As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.