20 min listen
Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
13 minutes
Released:
Jan 13, 2024
Format:
Podcast episode
Description
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 13, 2024
Format:
Podcast episode
Titles in the series (100)
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