43 min listen
DP 147: Content Driven Attraction and Conversion
DP 147: Content Driven Attraction and Conversion
ratings:
Length:
41 minutes
Released:
Apr 26, 2017
Format:
Podcast episode
Description
What is the difference between content and content marketing? How do you differentiate between an interim metric and what Beth calls a terminal metric? What about the difference between content and social media? Robert McGuire of McGuire Editorial Content Marketing Agency joins Driving Participation to answer these questions and more. He takes a deep dive into the world of content, particularly content-driven attraction and conversion. He and Beth explore micro conversions, lead magnets, and growth hacking among other terms and practices you can learn from to make your content strategy work.
Released:
Apr 26, 2017
Format:
Podcast episode
Titles in the series (100)
DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations