34 min listen
DP 196: One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities
DP 196: One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities
ratings:
Length:
44 minutes
Released:
Mar 13, 2019
Format:
Podcast episode
Description
Jeremiah Lane knows the power of putting a face to the name of an organization. After attending a conference, he came back to the Children's Hospital Foundation, where he serves as Communications Director, with an idea that changed how the organization approached its storytelling. With one campaign that directly involves the families they serve, the Foundation has been able to tap into the emotional side of the work they do and share those stories with their audience in ways that resonate, especially because they may be stories about kids from their hometown. Jeremiah shares how to use personal stories to create connections with donors, the link between development and communications, and more.
Released:
Mar 13, 2019
Format:
Podcast episode
Titles in the series (100)
DP 002: Getting People Involved in Your Story with Vanessa Chase: Kicking off a 3-part series on why stories work, Beth and Vanessa Chase from the Storytelling Non-Profit talk about building emotional buy-in to what's happening. Vanessa shares how story structure builds context for the facts and figures...and much more. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations