29 min listen
DP 191: How to Create a Killer Email List
DP 191: How to Create a Killer Email List
ratings:
Length:
38 minutes
Released:
Jan 2, 2019
Format:
Podcast episode
Description
What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results—and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more.
Released:
Jan 2, 2019
Format:
Podcast episode
Titles in the series (100)
DP 025: How Fashion Creates Fun, Funds and New Fundraisers with Martha Auld: In a 100% volunteer run organization the risk of burnout is high. Especially when you are managing multiple large events including a knock out fashion show fundraiser. Martha Auld shares with Beth the secret to keeping everything running smoothly for... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations