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    DP 036: Cause Marketing is Like Giving on Steroids with Joe Waters

    DP 036: Cause Marketing is Like Giving on Steroids with Joe Waters

    FromDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

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    DP 036: Cause Marketing is Like Giving on Steroids with Joe Waters

    FromDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

    ratings:
    Length:
    45 minutes
    Released:
    Jan 21, 2015
    Format:
    Podcast episode

    Description

    Today Beth connects with Boston-based blogger and founder of Selfishgiving.com Joe Waters. Learn how struggling KMart can raise 22 million for St. Jude's Hospital in just months as Joe shares the most important factor of any register program. In fact, Joe is on a mission to help small and midsize nonprofits connect with small and midsize companies to form rewarding partnerships. Listen in to learn how other organizations found their perfect match and you can, too.
    Released:
    Jan 21, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.