Curious about how to leverage the power of public relations for driving change? Join us as we chat with Jackie Russell, the dynamic founder and president of Teak Media, New England's only certified B Corp public relations firm. Jackie’s passion for using her PR skills to help non-profits and responsible businesses grow is truly inspiring. Through her partnership with the Jimmy Fund of Dana Farber Cancer Institute, she has demonstrated the transformative impact of strategic PR efforts in promoting noble causes and impactful events.In our polarized world, the challenge for purpose-driven brands is real. Jackie brings her wealth of experience to shed light on these challenges and the responsibilities of businesses. She candidly talks about the importance of authenticity in marketing and the real danger of greenwashing. She also shares her insights about how vocalizing company values can attract both positive and negative attention. Moreover, Jackie reveals the significant role Teak Media plays in the National Conscious Capitalist Movement and the Boston chapter of Conscious Capitalism, reinforcing her belief in the power of businesses to be a catalyst for good. Tune in to hear from a seasoned PR expert who is making a real difference.Working with Project Bread, Massachusetts becomes fifth state to guarantee students access to free school meals for the 2022-2023 school year.Teak Media on Instagram, Linked In, Facebook, and Twitter Dirigo Collective Website