22 min listen
150: CHC Rolls Out New Workplace Giving Strategy for Millennials
150: CHC Rolls Out New Workplace Giving Strategy for Millennials
ratings:
Length:
25 minutes
Released:
Jan 25, 2016
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Thomas Bognanno, President and CEO of Community Health Charities (CHC) about its _High Impact Causes_ to raise money and awareness for groups of health charities supporting similar issues.
Through _High Impact Causes_, employees can support the work of multiple charities with just one donation. Research from the Millennial Impact Report shows millennials tend to be more loyal to causes and issues than to individual organizations and institutions. This product can help revamp workplace giving campaigns.
On January 20th, CHC launched its first _High Impact Cause_ – _EveryKidDeserves_, merging leading children’s health charities improving the health, wellness and quality of life of children in the U.S.
On the show, Tom, Megan and Joe discuss:
- The history of Community Health Charities. CHC represents 2,000 health charities nationwide with the goal of soliciting support for these organizations in the workplace.
- How the Millennial focus on causes rather than institutions has forced workplace giving programs to adapt and change.
- How EveryKidDeserves allows donors to give to a group charities that are making a difference in the area of children’s health (e.g. St. Jude Children’s Research Hospital for cancer care and care; the Alliance for Healthier Generation to teach kids healthier habits, etc.)
- How High Impact Causes includes more reporting, communication and engagement features that employees want and expect. It’s also less campaign focused and more year-round.
- How CHC innovates as an organization so they can stay current AND effective.
- Other funds CHC plans to launch, including one to fight the top five chronic diseases that are impacting companies.
**Links & Notes**
- [Community Health Charities](http://corp.healthcharities.org/)
- [High Impact Causes](http://corp.healthcharities.org/our-solutions/causes/)
- [Millennial Impact Report](http://www.themillennialimpact.com/about/)
Through _High Impact Causes_, employees can support the work of multiple charities with just one donation. Research from the Millennial Impact Report shows millennials tend to be more loyal to causes and issues than to individual organizations and institutions. This product can help revamp workplace giving campaigns.
On January 20th, CHC launched its first _High Impact Cause_ – _EveryKidDeserves_, merging leading children’s health charities improving the health, wellness and quality of life of children in the U.S.
On the show, Tom, Megan and Joe discuss:
- The history of Community Health Charities. CHC represents 2,000 health charities nationwide with the goal of soliciting support for these organizations in the workplace.
- How the Millennial focus on causes rather than institutions has forced workplace giving programs to adapt and change.
- How EveryKidDeserves allows donors to give to a group charities that are making a difference in the area of children’s health (e.g. St. Jude Children’s Research Hospital for cancer care and care; the Alliance for Healthier Generation to teach kids healthier habits, etc.)
- How High Impact Causes includes more reporting, communication and engagement features that employees want and expect. It’s also less campaign focused and more year-round.
- How CHC innovates as an organization so they can stay current AND effective.
- Other funds CHC plans to launch, including one to fight the top five chronic diseases that are impacting companies.
**Links & Notes**
- [Community Health Charities](http://corp.healthcharities.org/)
- [High Impact Causes](http://corp.healthcharities.org/our-solutions/causes/)
- [Millennial Impact Report](http://www.themillennialimpact.com/about/)
Released:
Jan 25, 2016
Format:
Podcast episode
Titles in the series (100)
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy