61: Boys & Girls Clubs Takes Cause Marketing Back to School

161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation': Today on Cause Talk Radio, Megan and Joe talk to McCall Gosselin, Vice President of Public Relations at Planet Fitness, about the launch of its first national cause initiative. Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America. On the show, Megan, McCall and Joe discuss: - How The Judgement Free Generation got started. Planet fitness had supported local causes before, but never at a national level. - How Planet Fitness wants to extend its encouragement culture and no-intimidation policy to teens outside the gym. - How Planet Fitness plans to raise $1.3 million for STOMP and BGCA, and how they are working with the two charities on the gym-level. - How Planet Fitness is engaging employees and customers in the campaign - and h by The Engage For Good Podcast with Alli Murphy

20 min listen

185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital: Today on Cause Talk Radio, Megan and Joe talk to Jeremy Ball, who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots, about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million! But this was just the tip of the iceberg. In August, the Foundation announced a $50 million transformational gift to Nationwide Children’s Hospital. Big Lots will support Nationwide Children’s new behavioral health expansion, including the construction of a treatment and research center on the hospital's main campus. On the show, Megan, Jeremy, and Joe discuss: - How Big Lots got involved with Nationwide Children's Hospital and their decision to fund children's mental health in a big way! - How Big Lots support for Nationwide Children's went fr by The Engage For Good Podcast with Alli Murphy

27 min listen

205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money: Today on Cause Talk Radio, Megan and Joe talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities. On show, Megan, James and Joe discuss: - How the Full Circle Project works. Customers get to choose which charities Waste Industries supports. - How did Waste Industries educate customers about the program? It took some time to engage customers and convince them that Waste Industries was adding the donation to their bills! - Focus of the program is on local charities and Waste Industries identifies charities within nine "need" areas (e. g. cancer, animal rescue, veterans, etc.). - Waste Industries works with local nonprofits to communicate the success of the program. They'll even prepare media releases for the nonprofit. - How the waste industry is learning from James and his team on ho by The Engage For Good Podcast with Alli Murphy

24 min listen

201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity: Today on Cause Talk Radio, Megan and Joe talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the _Helpful Bowl_, a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. On the show, Megan, Patrick and Joe discuss: - How the _Helpful Bowl_ got started by Southern California Honda dealers. Ultimately, people wanted to be helped! - How the _Helpful Bowl_ works. They're not advertising during the Super Bowl, but they will be donating money based on the commercials. - Why Megan and Joe will be looking for puppies and aliens in Super Bowl ads. - Megan asks: "Is the _Helpful Bowl_ an example of 'causejacking?'" Yes! - Other ways SoCal Honda are being "helpful" and serving the community. - What are the business objectives of the campaign? - Patrick's thoughts on how cause marketing by The Engage For Good Podcast with Alli Murphy

29 min listen

155: How One Sub Sandwich Chain Raised $8M for 180 Charities: Today on Cause Talk Radio, Megan and Joe talk to Dave Altmann, Senior Vice President, Strategic Initiatives, Jersey Mike’s, a sub sandwich franchise with 1,500 stores open and under development nationwide. In March 2015, Jersey Mike’s celebrated its 5th Annual Month of Giving, a national fundraising campaign, raising more than $3 million for 180 local charities. Since the program started five years ago, Jersey Mike’s and its generous customers have raised more than $8 million. They’ll be adding to this number next month! On the show, Megan, Dave and Joe discuss: - How Mike’s started their Month of Giving Program. Giving back is built into the company’s culture and from its founding. - How the month of giving peaks with a Day of Giving when ALL the dollars from all sales go to charity. This generates more than 50 percent of the dollars raised in March. - How customers can support the program either via an ask at th by The Engage For Good Podcast with Alli Murphy

26 min listen

189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood": Today on Cause Talk Radio, Megan and Joe talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands, about the company's new, re-branded foundation, the _Joy in Childhood Foundation_. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids. On the show, Megan, Christine and Joe discuss: - Why Dunkin' decided to rebrand its foundation. - Dunkin's partnership with Feeding America and their effectiveness working with brands like Dunkin'. - Is the rebranding more than a name change? Yes! Focus moving forward are food banks and children's hospitals. - How Dunkin' Brands works with its franchisees to balance local initiatives with national programs. - How Dunkin' works with children's hospitals - and other organizations that bring "joy" to children. - How Dunkin' raises money for its philanthropic by The Engage For Good Podcast with Alli Murphy

23 min listen

199: How One Vermont Grocery Store Raised $300,000 for Charity: Today on Cause Talk Radio, Megan and Joe talk to Allison Weinhagen, Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op's mission. Since the program's inception, City Market has raised over $300,000 for charities. On the show, Megan, Allison and Joe discuss: - How Rally for Change got started with a conversation with a local food bank. - Why did City Market choose a round-up instead of donation boxes or charity pinups? - How does the round-up work with the store's POS system? - How City Market distributes the money it raises to charities. - The initial customer response to the fundraiser was mixed. - What by The Engage For Good Podcast with Alli Murphy

30 min listen

207: Aflac's Cause Marketing is Model for Other Companies That Seek Purpose with Profit: Today on Cause Talk Radio, Megan and Joe talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer. One of the components of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million. All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions. On the show, Megan, Buffy and Joe discuss: - How did Duckprints get started? A fundraiser's cold call on Aflac's foundation led to a $3 million gift, a corporate commitment to fighting childhood cancer and Duckprints! - How Duckprints by The Engage For Good Podcast with Alli Murphy

24 min listen

219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro. On the show, Megan, A. J., and Joe discuss: - How Petitti's got involved with Cleveland Clinic. - The challenges of launching their first cause marketing fundraiser and growing it from a modest start of $8,000. - How Petitti's measures the impact of their cause marketing, both for the hospital and their business. - How Petitti's got Scotts Miracle-Gro involved in the fundraiser as a matching gift partner, which doubled the campaign's success! - How employees have responded to the program. - How the hospital works with Petitti's to e by The Engage For Good Podcast with Alli Murphy

20 min listen

End Of The Year With A 364 Percent Funding Increase! by The Nonprofit Show

31 min listen

The Future of Higher Education Campaigns - New Survey: There is no denying that higher education campaigns have been transformative. These comprehensive efforts help us build buildings, fund scholarships and even boost current use support. And they are growing. It’s more and more common for us to see... by Fundraising Voices from RNL

20 min listen

Going "Back2School" With Boys & Girls Clubs Of America: Chad Royal-Pascoe, Acting Senior Vice President of Resource Development at Boys & Girls Clubs of America shares the behind-the-scenes details of their Back2School campaign (including how they built it into a successful annual fundraising platform!). by The Engage For Good Podcast with Alli Murphy

27 min listen

146: Retailer Box Lunch Serves Up Hunger Relief for Feeding America: Today on Cause Talk Radio, Megan and Joe talk to Robert Thomsen, Vice President & General Manager of Merchandising & Marketing for Box Lunch, a civic-minded specialty retailer with an online site and eight physical stores. With every $10 spent on the site, Box Lunch will help provide a meal to a person in need through its partnership with Feeding America. On the show: - How Box Lunch got started - it's only a year-old and focused on Millennial shoppers. - Why Box Lunch chose Feeding America and whether they will add additional charities. - How box lunch donated over 70,000 meals in its first 30 days of operation. - The success Box Lunch is having telling the Feeding America story in stores - and how it trains its employees to tell that story. - What other cause businesses did Box Lunch look to for inspiration? - Why did they decide to embed cause marketing in right from the start? - How much has cause con by The Engage For Good Podcast with Alli Murphy

26 min listen

#80- How to Create a Winning Culture for Your Business by Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

21 min listen

170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M: Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain's first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million. On the show, Megan, Matt and Joe discuss: - Why GameStop chose Autism Speaks. - How did GameStop survey employees to find out what their favorite causes were? - What's GameStop's process for evaluating charities before they partner with them. - The benefit of partnering with Autism Speaks because they share GameStop's international footprint. Megan is hearing this more! Companies want nonprofit partners with international reach. - What are GameStop's current best practices when it comes to executing successful point-of-sale fundraisers? GameStop continues to make it personal and relatable to employees. - How GameStop communicates autism stories with customers, both through internal asset by The Engage For Good Podcast with Alli Murphy

24 min listen

The Essential Elements of Southern Botanical’s $47M+ Sales Culture by The Landscaper's Guide to Modern Sales & Marketing

28 min listen

174: Boston Brewery Helps Entrepreneurs Brew American Dream: Today on Cause Talk Radio, Megan and Joe talk to Risa Sherman, Manager of Philanthropy & Cause Marketing at The Boston Beer Company, about the company's signature cause initiative, Brewing the American Dream. This innovative program champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries. On the show, Megan, Risa and Joe discuss: - An overview of the halo-award winning Brewing the American Dream. The initial goal was to add value to the community beyond just writing a check. - The three legs of the program. First, access to capital. Second, access to mentors. Third, access to new customers and markets. - The focus of the program over the past year? One word: Impact (and tracking it!). - What's the business impact of Brewing the American Dream? A close connection to innovation helps Boston Beer stay ni by The Engage For Good Podcast with Alli Murphy

25 min listen

112: How to Get a Job in Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications about how to start a career in cause marketing. Alison, Megan and Joe get calls and emails every week from people who want a job in cause marketing. Most of them are recent college grads, or already have a job in fundraising, marketing, advertising or public relations. What they all share is a desire to work at the intersection of philanthropy, marketing, and business. by The Engage For Good Podcast with Alli Murphy

25 min listen

Empowerment Through Crafting With JOANN & On Our Sleeves by The Engage For Good Podcast with Alli Murphy

35 min listen

172: A New Report Reveals How Checkout Charity Can Continue to Thrive: Today on Cause Talk Radio, Megan and Joe talk to Brittany Hill, Co-Founder and Chief Innovation Officer at Catalist, an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals. Megan, Brittany and Joe discuss Catalist's recent report,Revelations at the Register: A Look Into Sector Specific Consumer Giving Preferences at the Register. On the show, they cover: - How Catalist defines "Checkout Charity." What does it include? - What were the goals of the study? - How checkout charity drives customer loyalty. - What consumers want after they donate at the register. Is a simple thank you enough? - While two-thirds of respondents said they've given at the register, one-third had not. How can this group be engaged? - The importance of brand recognition at the register. What should you do if your nonprofit brand isn't well known? - Consumer fee by The Engage For Good Podcast with Alli Murphy

23 min listen

92: Safeway Explores New Ways to Feed: Today on Cause Talk Radio, Megan and Joe talk to Christy Duncan Anderson, Executive Director of the Safeway Foundation. Safeway, a supermarket chain with over 1,300 locations in the United States, has embarked on a new campaign called Hunger Is, which is fighting hunger in America. Christy discusses the collaboration of several key partners in the campaign, including the Entertainment Industry Foundation, Share Our Strength, FRAC and Feeding America. It's a unique combination of organizations that together are enhancing the impact of hunger relief on local communities. Christy also discusses how Safeway used shopper data to develop the Hunger Is campaign, and to choose the best fundraising vehicles for the effort. Whether you are a retailer who wants to launch a cause marketing campaign, or a nonprofit that's eager to partner with a large retailer, this episode is for you! Tune in now! by The Engage For Good Podcast with Alli Murphy

25 min listen

#68- From Meta to GMB: How to Leverage Marketing Strategies For Your Home Service Co by Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

27 min listen

The Official Do Good Better Podcast Season Four Ep11: Media Cause Nonprofit Marketing Expert Dan Reed by The Official Do Good Better Podcast

38 min listen

EP 18: Steve Wanta - Co-Founder and CEO - JUST by The Charity Charge Show

28 min listen

An Inside Look At charity: water's Paid Ad Approach with Megan Toscano by Missions to Movements

45 min listen

APTA Flash Action Strategy #FAS2020: We hosted the APTA Flash Action Strategy to get students excited about this years event. This year’s Flash Action Strategy is raising awareness and donations for the physical therapy political action committee (PT-PAC). by PT Pintcast - Physical Therapy

44 min listen

222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?": Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the Cone Communications 2017 CSR Study. This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause. In addition, the tumultuous past year has only convinced consumers more that businesses need to be a force for change in society. The question is no longer What do you stand for? but What do you stand up for? On the show, Megan, Alison, and Joe discuss: - The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. - The universal expectation among consumers that companies balance profit with purpose. - What were the hottest issues that consumers want companies to stand up for? - The business imperative of bein by The Engage For Good Podcast with Alli Murphy

29 min listen

224: How Children's Miracle Network Raises 70% of its Revenues from Retailers: Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Revenue Officer at Children's Miracle Network (CMN) about CMN's incredible success with checkout charity. On the show, Megan, Clark and Joe discuss: - CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years! - How CMN keeps its checkout charity programs fresh and raising lots and lots of money. - The future of checkout charity and fundraising for CMN. - The struggles of big box retailers and how that will impact fundraising. - The challenge of working with businesses with many different kinds of POS systems. - Will beacon technology ever play a major role in retail checkout charity. - New technology and messaging CMN is testing. - The challenge of checkout charity with etailers. - How CMN is cross-promoting charity checkout partners at events, like at its dance marathon program. **Links & Note by The Engage For Good Podcast with Alli Murphy

30 min listen

How eBay Helps Small Business Survive & Thrive Online with Rebecca Michals: Rebecca Michals, Director of Community & Engagement at eBay drops by to talk about the second annual Up & Running Grants Program. by The Engage For Good Podcast with Alli Murphy

20 min listen

#109- The $100M Goal: Why I'm Growing My Home Services Businesses by Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

42 min listen

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61: Boys & Girls Clubs Takes Cause Marketing Back to School

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