161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'

205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money: Today on Cause Talk Radio, Megan and Joe talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities. On show, Megan, James and Joe discuss: - How the Full Circle Project works. Customers get to choose which charities Waste Industries supports. - How did Waste Industries educate customers about the program? It took some time to engage customers and convince them that Waste Industries was adding the donation to their bills! - Focus of the program is on local charities and Waste Industries identifies charities within nine "need" areas (e. g. cancer, animal rescue, veterans, etc.). - Waste Industries works with local nonprofits to communicate the success of the program. They'll even prepare media releases for the nonprofit. - How the waste industry is learning from James and his team on ho by The Engage For Good Podcast with Alli Murphy

24 min listen

61: Boys & Girls Clubs Takes Cause Marketing Back to School: Today on Cause Talk Radio Megan and Joe talk to Artis Stevens, National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America, about its back-to-school cause marketing campaign, Great Futures. Artis talks about some of the impressive early results from the program, including at least $800,000 from a July round-up program with jcpenney, and the range of cause marketing programs from pinups to collection programs. We also discuss how a large organization like BGCA meets the demands of businesses and consumers that insist that dollars raised locally stay locally. Tune in now! Summer is almost over. It's time to put on your thinking cap back on! by The Engage For Good Podcast with Alli Murphy

15 min listen

189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood": Today on Cause Talk Radio, Megan and Joe talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands, about the company's new, re-branded foundation, the _Joy in Childhood Foundation_. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids. On the show, Megan, Christine and Joe discuss: - Why Dunkin' decided to rebrand its foundation. - Dunkin's partnership with Feeding America and their effectiveness working with brands like Dunkin'. - Is the rebranding more than a name change? Yes! Focus moving forward are food banks and children's hospitals. - How Dunkin' Brands works with its franchisees to balance local initiatives with national programs. - How Dunkin' works with children's hospitals - and other organizations that bring "joy" to children. - How Dunkin' raises money for its philanthropic by The Engage For Good Podcast with Alli Murphy

23 min listen

178: Chris Noble on The Power of Influencers & The Future of Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to Chris Noble, CEO of Matchfire, a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement. On the show, Megan, Chris and Joe discuss: - How Matchfire brings four different agencies together (StudioGood, Kompolt, Patron & Matchfire) that were once "Brand Soup." The commonality with all these entities was social good and technology. - Matchfire's work with the Muscular Dystrophy Association on #LiveUnlimited, a bold initiative to reach a new, younger audience for the charity. - How #LiveUnlimited focused on 150 online influencers to drive traffic, interest and donations to the campaign. - Trends in cause marketing: Snapchat, Pokemon Go!, Employee Engagement. - The critical role content marketing has and will play in cause marketing, and h by The Engage For Good Podcast with Alli Murphy

32 min listen

207: Aflac's Cause Marketing is Model for Other Companies That Seek Purpose with Profit: Today on Cause Talk Radio, Megan and Joe talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer. One of the components of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million. All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions. On the show, Megan, Buffy and Joe discuss: - How did Duckprints get started? A fundraiser's cold call on Aflac's foundation led to a $3 million gift, a corporate commitment to fighting childhood cancer and Duckprints! - How Duckprints by The Engage For Good Podcast with Alli Murphy

24 min listen

Empowerment Through Crafting With JOANN & On Our Sleeves by The Engage For Good Podcast with Alli Murphy

35 min listen

Leading Teams to Online Fundraising Overnight: Interview with Megan Anhalt by The Nonprofit Exchange: Leadership Tools & Strategies

59 min listen

202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched. On the show, Megan, John and Joe discuss: - How Causely works (Facebook check-ins) and who they work with (Today, 3,200 businesses!). - What type of businesses benefit most from Causely? - How does Causely work with the business to coordinate Facebook check-ins and donations? Why couldn't businesses do this themselves? - How are donations funded? Do they come by The Engage For Good Podcast with Alli Murphy

35 min listen

170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M: Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain's first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million. On the show, Megan, Matt and Joe discuss: - Why GameStop chose Autism Speaks. - How did GameStop survey employees to find out what their favorite causes were? - What's GameStop's process for evaluating charities before they partner with them. - The benefit of partnering with Autism Speaks because they share GameStop's international footprint. Megan is hearing this more! Companies want nonprofit partners with international reach. - What are GameStop's current best practices when it comes to executing successful point-of-sale fundraisers? GameStop continues to make it personal and relatable to employees. - How GameStop communicates autism stories with customers, both through internal asset by The Engage For Good Podcast with Alli Murphy

24 min listen

219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro. On the show, Megan, A. J., and Joe discuss: - How Petitti's got involved with Cleveland Clinic. - The challenges of launching their first cause marketing fundraiser and growing it from a modest start of $8,000. - How Petitti's measures the impact of their cause marketing, both for the hospital and their business. - How Petitti's got Scotts Miracle-Gro involved in the fundraiser as a matching gift partner, which doubled the campaign's success! - How employees have responded to the program. - How the hospital works with Petitti's to e by The Engage For Good Podcast with Alli Murphy

20 min listen

Make Progress With Your Money (Even When America's Not): No matter what culture, social media or economists are telling you, you can make progress with your money. First, we’ll look at why some people are claiming America is doomed financially—plus what the data really says. Then, financial expert George Kamel joins me for a conversation about the sneaky habit stealing our paycheck: lifestyle creep. by The Rachel Cruze Show

33 min listen

154: A Cause Marketing Vet Dishes on Social Good at Big Agencies: Today on Cause Talk Radio, Megan and Joe talk to a true cause marketing superstar: Scott Beaudoin. Scott is a veteran of many top cause campaigns and agencies and was recently named the chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder, a full-service public relations agency in New York City. On today’s show, Megan, Scott and Joe discuss: - How Scott got his cause marketing start with Carol Cone, but his roots were in TV reporting. - While Scott has worked at some larger agencies - like MSLGROUP, the fourth largest PR conglomerate in the world - his new position is with a smaller agency that prizes the central role purpose plays for every organization. - The business case for working with agencies focused on social good. While many agencies have touched some part of cause marketing, only a few know how to work at the c-suite and use purpose to drive business innovat by The Engage For Good Podcast with Alli Murphy

28 min listen

146: Retailer Box Lunch Serves Up Hunger Relief for Feeding America: Today on Cause Talk Radio, Megan and Joe talk to Robert Thomsen, Vice President & General Manager of Merchandising & Marketing for Box Lunch, a civic-minded specialty retailer with an online site and eight physical stores. With every $10 spent on the site, Box Lunch will help provide a meal to a person in need through its partnership with Feeding America. On the show: - How Box Lunch got started - it's only a year-old and focused on Millennial shoppers. - Why Box Lunch chose Feeding America and whether they will add additional charities. - How box lunch donated over 70,000 meals in its first 30 days of operation. - The success Box Lunch is having telling the Feeding America story in stores - and how it trains its employees to tell that story. - What other cause businesses did Box Lunch look to for inspiration? - Why did they decide to embed cause marketing in right from the start? - How much has cause con by The Engage For Good Podcast with Alli Murphy

26 min listen

185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital: Today on Cause Talk Radio, Megan and Joe talk to Jeremy Ball, who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots, about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million! But this was just the tip of the iceberg. In August, the Foundation announced a $50 million transformational gift to Nationwide Children’s Hospital. Big Lots will support Nationwide Children’s new behavioral health expansion, including the construction of a treatment and research center on the hospital's main campus. On the show, Megan, Jeremy, and Joe discuss: - How Big Lots got involved with Nationwide Children's Hospital and their decision to fund children's mental health in a big way! - How Big Lots support for Nationwide Children's went fr by The Engage For Good Podcast with Alli Murphy

27 min listen

Johnny Mac Tennis Project is changing lives on the tennis court!: The Johnny Mac Tennis Project (JMTP) has a mission to change young lives by removing the racial, economic and social barriers to success through tennis. This 501(c)(3) nonprofit founded by tennis legend John McEnroe, and introduces the sport of tennis as... by Talk Tennis

28 min listen

150: CHC Rolls Out New Workplace Giving Strategy for Millennials: Today on Cause Talk Radio, Megan and Joe talk to Thomas Bognanno, President and CEO of Community Health Charities (CHC) about its _High Impact Causes_ to raise money and awareness for groups of health charities supporting similar issues. Through _High Impact Causes_, employees can support the work of multiple charities with just one donation. Research from the Millennial Impact Report shows millennials tend to be more loyal to causes and issues than to individual organizations and institutions. This product can help revamp workplace giving campaigns. On January 20th, CHC launched its first _High Impact Cause_ – _EveryKidDeserves_, merging leading children’s health charities improving the health, wellness and quality of life of children in the U.S. On the show, Tom, Megan and Joe discuss: - The history of Community Health Charities. CHC represents 2,000 health charities nationwide with the goal of solicit by The Engage For Good Podcast with Alli Murphy

25 min listen

208: Amway's Nutrilite 'Power of 5' is Fighting Malnutrition Around the World: Today on Cause Talk Radio, Megan and Joe talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about _Power of 5_. This campaign is designed to build awareness of childhood malnutrition and address the critical need for proper nutrition during the first 5 years of life and offer a way that everyone can help. On the show, Megan, Jeff and Joe discuss: - The background of Power of 5 and its tie to Amway's nutrition brand, Nutrilite. - How Amway's One-by-One program evolved into Power of 5 as Amway realized it could do more than give money. They could apply their expertise to address the problem of malnutrition in the world. - How Amway works with its business owners around the world to involve them in Power of 5. - How Amway uses its internal website to raise money directly from business owners. They've raised $11 million just in the past year. - How Amway works with 20 N by The Engage For Good Podcast with Alli Murphy

30 min listen

671: Programming For Females, Rest Day Calories & Life Lessons From Jordan - After Show by Mind Muscle Project

61 min listen

199: How One Vermont Grocery Store Raised $300,000 for Charity: Today on Cause Talk Radio, Megan and Joe talk to Allison Weinhagen, Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op's mission. Since the program's inception, City Market has raised over $300,000 for charities. On the show, Megan, Allison and Joe discuss: - How Rally for Change got started with a conversation with a local food bank. - Why did City Market choose a round-up instead of donation boxes or charity pinups? - How does the round-up work with the store's POS system? - How City Market distributes the money it raises to charities. - The initial customer response to the fundraiser was mixed. - What by The Engage For Good Podcast with Alli Murphy

30 min listen

EP 18: Steve Wanta - Co-Founder and CEO - JUST by The Charity Charge Show

28 min listen

113: Three Trends in Cause Alliances: Data, Startups & Franchises: Today on CauseTalk Radio, Megan, and Joe talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout, a social good consultancy, about their 2015 Cause Alliances Trend Report. Data-Driven Cause Alliances. The use of the data we produce and collect will be more important than ever to building effective cause alliances. "Data is really the foundation for your amazing, smarter story," said Maureen. "It's about words and pictures AND NUMBERS." Emerging Industries. Certain industries, like shared economies, wearables, brick-and-mortar e-commerce and consumer healthcare, are growing at record rates, providing immense opportunities for cause alliances in 2015. "With e-commerce going brick and mortar this opens up a new category for nonprofits to target as business partners," explained Brittany. Franchise Growth. Franchise corporations have long been great supporters by The Engage For Good Podcast with Alli Murphy

26 min listen

During Pandemic, Planet Fitness Pivots To Pizza: Planet Fitness's SVP of Communications & Corporate Social Responsibility, McCall Gosselin, joins Megan to talk about how they're leveraging their online work-ins to benefit healthcare workers. by The Engage For Good Podcast with Alli Murphy

18 min listen

201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity: Today on Cause Talk Radio, Megan and Joe talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the _Helpful Bowl_, a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. On the show, Megan, Patrick and Joe discuss: - How the _Helpful Bowl_ got started by Southern California Honda dealers. Ultimately, people wanted to be helped! - How the _Helpful Bowl_ works. They're not advertising during the Super Bowl, but they will be donating money based on the commercials. - Why Megan and Joe will be looking for puppies and aliens in Super Bowl ads. - Megan asks: "Is the _Helpful Bowl_ an example of 'causejacking?'" Yes! - Other ways SoCal Honda are being "helpful" and serving the community. - What are the business objectives of the campaign? - Patrick's thoughts on how cause marketing by The Engage For Good Podcast with Alli Murphy

29 min listen

98: New Balance Gets Kids Moving with SparkStart: Today on Cause Talk Radio, Megan and Joe talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that's focused on encouraging physical activity in children. It's much needed as one of every ten school-aged child on the planet is overweight. To launch SparkStart here in the states, New Balance has partnered with Boys & Girls Clubs of America. Through August 31st, when you buy New Balance shoes they will donate 30 percent of the sale price back to BGCA in the form of new shoes. For the end of September, New Balance is planning a global volunteer week for employees. Employees worldwide will have the opportunity to work with activity-focused nonprofits in their local communities. Finally, Amy discusses the challenge of picking the right cause and choosing the best activities to create impact. Tune in now to learn more about an ambitious, global initiative that's off and running! by The Engage For Good Podcast with Alli Murphy

21 min listen

Marea Wellness - How to Take Charge of Your Menstrual Cycle: **This episode is brought to you by , , and ** “Dedicated to empowering women to take charge of their menstrual cycles through nutrition and lifestyle changes,” tells Monica. In the first part of this Feature, we have , Founder and CEO of ,... by The Story of a Brand

35 min listen

188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease: Today on Cause Talk Radio Megan and Joe talk to Lori Davison, Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform. Titled _SickKids VS The Greatest Challenges in Child Health_, the platform shows the strength, the fierceness, the fight that’s very real at SickKids and shares it with those who have never stepped foot into the hospital. This isn't your typical hospital ad campaign! On the show, Megan, Lori and Joe discuss: - The background of SickKids. They've been around for over 140 years in Toronto and they see over 100,000 children every year. - How the SickKids VS campaign got started and the goal to shift perceptions to reach new donors. "We needed to jolt the community." - How corporate and individual donors have responded to the campaign. - The "massive" lift in donations, especially from male Millennials, that the Foundation by The Engage For Good Podcast with Alli Murphy

21 min listen

Why People Pay for Fitness When They Could Get it For Free #49: Why People Pay for Fitness When They Could Get it For Free (Online Trainer Show #49) The idea of paying for fitness is a new phenomenon. But fitness has always been free, so why would people pay for it? In this episode, the team talks about the... by The Obvious Choice

47 min listen

Building a Business Mentoring System- Akil Benjamin by Inspiring Futures

50 min listen

97: When Customers Stumble, This Bank Picks Them Up: Today on Cause Talk Radio, Megan and Joe talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the 12th largest bank in the United States. Maria discusses two of the bank's cause marketing efforts. First, with Pay to the Order of each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to Stand Up To Cancer (SU2C). Fifth Third also donated an additional dollar for each time the #paytotheorderof hashtag was used on social media. The second Fifth Third Bank program is Homeowner Reemployment. The bank has partnered with NextJob, a nationwide reemployment solutions company, to offer an industry-first program that gives unemployed mortgage borrowers job search assistance, including one-on-one dedicated coaching, weekly webinars and online job search software, fully paid for by Fifth Third Bank. No other bank offers this se by The Engage For Good Podcast with Alli Murphy

23 min listen

Planned Giving Primer for Small Nonprofits with Tony Martignetti by Nonprofit Nation with Julia Campbell

33 min listen

Discover this podcast and so much more

161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'

Description

Titles in the series (100)

More Episodes from The Engage For Good Podcast with Alli Murphy

Related podcast episodes