Today on Cause Talk Radio, Megan and Joe talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the _Helpful Bowl_, a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche.



On the show, Megan, Patrick and Joe discuss:


- How the _Helpful Bowl_ got started by Southern California Honda dealers. Ultimately, people wanted to be helped!
- How the _Helpful Bowl_ works. They're not advertising during the Super Bowl, but they will be donating money based on the commercials.
- Why Megan and Joe will be looking for puppies and aliens in Super Bowl ads.
- Megan asks: "Is the _Helpful Bowl_ an example of 'causejacking?'" Yes!
- Other ways SoCal Honda are being "helpful" and serving the community.
- What are the business objectives of the campaign?
- Patrick's thoughts on how cause marketing has evolved over the past decade.
- The power of a brand having a year-long cause platform as opposed to a transactional cause promotion.


**Links & Notes**


- [_Helpful Bowl_](http://www.socalhondadealers.com/helpfulbowl/)
- [SoCal Honda Dealers](http://www.socalhondadealers.com/ "SoCal Honda Dealers")
- [Secret Weapon Marketing](http://secretweapon.net/ "Secret Weapon Marketing")
- [36 Examples of Causejacking on Pinterest](https://www.pinterest.com/joewaters/causejacking/ "36 Examples of Causejacking on Pinterest")