Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain's first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million.



On the show, Megan, Matt and Joe discuss:


- Why GameStop chose Autism Speaks.
- How did GameStop survey employees to find out what their favorite causes were?
- What's GameStop's process for evaluating charities before they partner with them.
- The benefit of partnering with Autism Speaks because they share GameStop's international footprint. Megan is hearing this more! Companies want nonprofit partners with international reach.
- What are GameStop's current best practices when it comes to executing successful point-of-sale fundraisers? GameStop continues to make it personal and relatable to employees.
- How GameStop communicates autism stories with customers, both through internal assets and social channels.
- News Flash: Is a GameStop candle for Autism Speaks in the works?
- Adding Autism Speaks to the GameStop roster of causes gives them a full plate. What's next?
- Matt discusses GameStop's holiday campaign for St. Jude Children's Research Hospital, which tripled the dollars raised the previous year.


**Links & Notes**


- [127: GameStop Quadruples High Score, Raises Over $1M for Make-A-Wish](http://www.selfishgiving.com/blog/gamestop-cause-marketing)
- [CMF's Webinar with GameStop](http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6423029&ct=14841091 "CMF's Webinar with GameStop")