20 min listen
219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing
219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing
ratings:
Length:
20 minutes
Released:
Jun 13, 2017
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.
The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro.
On the show, Megan, A. J., and Joe discuss:
- How Petitti's got involved with Cleveland Clinic.
- The challenges of launching their first cause marketing fundraiser and growing it from a modest start of $8,000.
- How Petitti's measures the impact of their cause marketing, both for the hospital and their business.
- How Petitti's got Scotts Miracle-Gro involved in the fundraiser as a matching gift partner, which doubled the campaign's success!
- How employees have responded to the program.
- How the hospital works with Petitti's to educate employees and show the impact of their hard work.
- The two other fundraisers Petitti's hosts during the year.
- A. J.'s advice to other businesses that want to help their favorite causes.
- How Petitti's tracks donations at the register.
**Links & Notes**
- [Petitti's Garden Centers](https://www.petittigardencenter.com/ "Petitti's Garden Centers")
- [108: How a Hospital Grew Its Cause Marketing from Zero to $750,000](https://rashpixel.fm/causetalkradio/108)
- [10 Best Cause Marketing Promotions of 2015 (SLIDESHARE)](https://www.selfishgiving.com/blog/ten-best-cause-marketing-promotions-2015 "10 Best Cause Marketing Promotions of 2015 [SLIDESHARE]")
The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro.
On the show, Megan, A. J., and Joe discuss:
- How Petitti's got involved with Cleveland Clinic.
- The challenges of launching their first cause marketing fundraiser and growing it from a modest start of $8,000.
- How Petitti's measures the impact of their cause marketing, both for the hospital and their business.
- How Petitti's got Scotts Miracle-Gro involved in the fundraiser as a matching gift partner, which doubled the campaign's success!
- How employees have responded to the program.
- How the hospital works with Petitti's to educate employees and show the impact of their hard work.
- The two other fundraisers Petitti's hosts during the year.
- A. J.'s advice to other businesses that want to help their favorite causes.
- How Petitti's tracks donations at the register.
**Links & Notes**
- [Petitti's Garden Centers](https://www.petittigardencenter.com/ "Petitti's Garden Centers")
- [108: How a Hospital Grew Its Cause Marketing from Zero to $750,000](https://rashpixel.fm/causetalkradio/108)
- [10 Best Cause Marketing Promotions of 2015 (SLIDESHARE)](https://www.selfishgiving.com/blog/ten-best-cause-marketing-promotions-2015 "10 Best Cause Marketing Promotions of 2015 [SLIDESHARE]")
Released:
Jun 13, 2017
Format:
Podcast episode
Titles in the series (100)
6: Raise Money, Awareness with These Three Nonprofit Contests: Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. by The Engage For Good Podcast with Alli Murphy