Today on Cause Talk Radio, Megan and Joe talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about _Power of 5_. This campaign is designed to build awareness of childhood malnutrition and address the critical need for proper nutrition during the first 5 years of life and offer a way that everyone can help.



On the show, Megan, Jeff and Joe discuss:


- The background of Power of 5 and its tie to Amway's nutrition brand, Nutrilite.
- How Amway's One-by-One program evolved into Power of 5 as Amway realized it could do more than give money. They could apply their expertise to address the problem of malnutrition in the world.
- How Amway works with its business owners around the world to involve them in Power of 5.
- How Amway uses its internal website to raise money directly from business owners. They've raised $11 million just in the past year.
- How Amway works with 20 NGO's, especially with CARE, which is its global partner.
- Joe tests Jeff knowledge of Amway with trivia! Megan was thrilled!
- What's Jeff's biggest challenge in rolling out a global program like Power of 5?


**Links & Notes**


- [The Power of 5](http://powerof5.nutrilite.com/ "The Power of 5")
- [Jeff Terry on Twitter](https://twitter.com/jterry494 "Jeff Terry on Twitter")