Today on Cause Talk Radio, Megan and Joe talk to Robert Thomsen, Vice President & General Manager of Merchandising & Marketing for Box Lunch, a civic-minded specialty retailer with an online site and eight physical stores.



With every $10 spent on the site, Box Lunch will help provide a meal to a person in need through its partnership with Feeding America.



On the show:


- How Box Lunch got started - it's only a year-old and focused on Millennial shoppers.
- Why Box Lunch chose Feeding America and whether they will add additional charities.
- How box lunch donated over 70,000 meals in its first 30 days of operation.
- The success Box Lunch is having telling the Feeding America story in stores - and how it trains its employees to tell that story.
- What other cause businesses did Box Lunch look to for inspiration?
- Why did they decide to embed cause marketing in right from the start?
- How much has cause contributed to Box Lunch's success? Can they put a percentage on it?
- How Box Lunch is involving their vendors in supporting Feeding America.
- Critical lessons learned as Box Lunch has ramped up their business.


**Links & Notes**


- [Box Lunch](http://www.boxlunchgifts.com/)
- [Cause Talk Radio 93: KIND Does the Kind Thing with KIND Causes](http://rashpixel.fm/causetalkradio/93)
- [Before You Call Joe About a Cause Business Read This First](http://www.selfishgiving.com/blog/cause-practices/before-you-call-me-about-a-cause-business-read-this-first)