This episode is brought to you by Yotpo.   At Seattle Chocolate, the mission is the elevate the dialog around chocolate, says Jean Thompson, Owner, and CEO. Part of that mission is also helping the community.   To that end, the company gives its product to food banks. Chocolate, Jeans reminds us, is a plant-based food that's high in antioxidants.   "If we could use the power of our category to empower our consumers, to help their neighbors in their time of need, it felt really good, and it has felt so good for the past ten years to do that to the point where we've now added a built-in mission for chocolate," Jean says.   Seattle Chocolate likes to think of its products as "thank-you bars." With gift-giving in mind, the brand spends a lot on design to help set it apart from the competition.   Other considerations at Seattle Chocolate are ensuring the ingredients are clean and non-GMO. They're often vegan and locally sourced as much as possible.   Jean says that the company's Jcoco brand is more of an "origin" chocolate.   Inspiration for the various flavors comes from everyone and anyone at the company and often is inspired by travel and destinations. Flavors also change for the seasons and holidays.   In Part 2, Jean talks about:   * A rundown of the brand's products. * The difference between truffles and chocolate bars. * The company's charitable efforts. * Why chocolate is a healthy food in some ways. * The emphasis on package design. * Why the company partners with Girls Inc. * A look at the ingredients. * Where to find the products.   Join Ramon Vela and Jean Thompson as they break down the inside story on The Story of a Brand.   For more on Seattle Chocolate, visit: https://www.seattlechocolate.com/     Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Yotpo.   Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.   Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.   Take 8 minutes, or less, to add a recurring revenue channel to your business.   Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription