This episode is brought to you by Yotpo.   Charlie's Table is the non-gluten pasta made for everyone at the table, says David Landay, CEO and Co-founder of Charlie's Table, an artisanal food brand that started with gluten-free, non-GMO fresh pasta.   The pasta creator owned an Italian restaurant in New York City when he discovered he was gluten-sensitive. He and a chef spent 18 months creating a gluten-free pasta that would be so good that nobody would know the difference.   The pasta is more than gluten-free - it's also peanut-free, soy-free, dairy-free, GMO-free, and Keto-friendly.   David says he creates things because that's what he loves to do.   "I see things differently than other people - I'm aware of that," he says. "That's what's led to doing things, as I say, that people are doing. But if you think that way, I don't want to run anything. I want to start it. I leave organizations after I start them. Other people are good at running them. That's not what turns me on."   Plans for Charlie's Table include making a new flour for restaurants to help create healthier pasta.   In this episode, David talks about:   * An overview of Charlie's Table and gratitude to the man who inspired the name. * How the brand developed its original pasta product. * The effect COVID had on the brand, particularly given the supply chain issues. * The brand's charitable mission. * David’s history is working with nonprofits and Broadway Cares. * Why he'd instead start a business than run one. * Where to find the pasta now?   Join Ramon Vela and David Landay as they break down the inside story on The Story of a Brand.   For more on Charlie’s Table, visit: https://charliestable.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Yotpo.   Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.   Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.   Take 8 minutes or less to add a recurring revenue channel to your business.   Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription