Today, I’m talking with Tero Isokauppila, a self-proclaimed Finnish nomad turned into a fungi lovin' foodpreneur, who built an 8-figure mushroom empire! Tero capitalized on a time when the health and wellness industry was booming, marrying his family’s farming background with a market opportunity. And with that, Four Sigmatic was born. As a 13th-generation family farmer, Tero’s exposure to mushrooms started a lot earlier than other kids. And throughout his life, mushrooms just kept popping up. Realizing some of their health benefits, Tero grew obsessed, experimenting and concocting herbs and natural products. Today, Four Sigmatic is an omnichannel brand selling nutrient-dense, “really good for you” everyday magic products, like mushroom coffee and plant-based protein. In this episode, you’re going to learn how a farm boy from Finland started and scaled an 8-figure mushroom coffee company that’s served over 100M customers, the risks and rewards of investing in the CPG category (both from a private equity and venture capital perspective, and Tero’s criteria for reducing risk and evaluating which companies to invest in. Free Gift If you want to save some money, and get mushroom coffee delivered directly to your doorstep, Tero is giving you a 20% discount on your first Four Sigmatic subscription order. To get access to this gift, visit JustinDonald.com/81 Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit JustinDonald.com/81 Get the Lifestyle Investor Book! To get access to The Lifestyle Investor: The 10 Commandments of Cashflow Investing for Passive Income and Financial Freedom visit JustinDonald.com/book Rate & Review If you enjoyed today’s episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, iHeart Radio, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU! Connect with Justin Donald Facebook YouTube Instagram LinkedIn Twitter