DP 018: Advice for Launching a New Program with The Greater Philadelphia Cultural Alliance

DP 002: Getting People Involved in Your Story with Vanessa Chase: Kicking off a 3-part series on why stories work, Beth and Vanessa Chase from the Storytelling Non-Profit talk about building emotional buy-in to what's happening. Vanessa shares how story structure builds context for the facts and figures...and much more. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

34 min listen

DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

43 min listen

DP 028: Starting a Movement and Building Momentum with Kait Sheridan: In just three years, the 92Y has generated real, measurable action around an idea. With #GivingTuesday, they have created something more than an "event", they have launched a movement. And that's no easy task. As we head into its third year, Beth... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

41 min listen

DP 016: Care and Feeding of Online Communities with Cynthia D'Amour: Online communities have come a long way with technology, but not that far with people because people just don't really change. This week, Beth talks with Cynthia D'Amour about how to create an online community that can sustain itself. Cynthia shares... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

24 min listen

DP 022: Manufacturing Viral Campaigns with Justin Ware: "Want to know the mystery behind what makes media go viral? Wish you could create it reliably? Join me as Justin Ware, Director of Interactive Communication at Bentz Whaley Flessner, shares the secret behind the repeated success he has with online... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 009: Cultivating Personal Relationships with Donors with Dana Heiman: Beth speaks with Dana Heiman, vice president at the Brandywine Health Foundation, about how adding a personal touch (like a handwritten thank you note) can form an even stronger tie to your organization among volunteers and donors. Dana talks about... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

43 min listen

DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

34 min listen

DP 011: Banning the "V" Word with Peggy Hoffman: Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

28 min listen

DP 003: Storytelling Unites Us All with Pamela Grow: Storytelling is about connecting with emotion. You don't need to hit all the bullet points. You just don't. That's all internal stuff. Beth chats with Pamela Grow from Simple Development Systems and the Grow Report in a session packed with tips and... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

50 min listen

DP 004: Telling a Moving Story with Chris Davenport: Learn to tell stories like a professional filmmaker as Beth chats with Hollywood veteran and author of Nonprofit Storytelling for Board Members, Christopher Davenport in this week’s session. He talks about how his experiences making... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 014: Exhibiting Passion at the Zoo with Bill Moore: You say your place is like a zoo...and Bill Moore thinks you are right. Bill, President and CEO of the Zoological Society, talks with Beth this week about connecting people to the passion that is embedded in every organization. Come behind the scenes... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

51 min listen

DP 020: Planned Giving Does Not Have to be Complicated with Joe Tumolo: If your fundraising plan is one dimensional, there isn't any place to move people to that would meet all their interests. Planned Giving is an attractive way for long time loyal donors to support their own interests and this week, Joe Tumolo of Gift... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

47 min listen

DP 012: More than a Resume Builder…Making Giving Meaningful to Students with Heather Durkin: Beth has talked to alumni relations directors who help college students prepare for life as alumni and giving back to their university, but what about high school? This week, Beth is joined by Heather Durkin, director of alumni relations for... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

19 min listen

DP 013: Turning Online Events into a Party for your Cause with Jamie McDonald: Learn more about Giving Tuesday, successful branding and the impact it could make for your organization with Jamie McDonald on this session. McDonald, chief giving officer of Network for Good, talks to Beth about the importance of getting organized... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

48 min listen

DP 010: Putting a Name and Face to Your Cause with Gloria Pugliese: Beth is joined by Gloria Pugliese, director of Development from Delaware County SPCA, this week to talk about connections. Through direct contact as well as social media, the SPCA has been able to keep interest and participation high. Gloria talks... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

20 min listen

DP 007: Balancing the Seesaw of Volunteerism with the Widener University Alumni Engagement Team: This week, Beth sits down the alumni engagement department at Widener University to discuss all things communication. Beth is joined by Tina Phillips, executive director for alumni engagement, to talk with Tina and her team about how they can engage... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

62 min listen

DP 018: Advice for Launching a New Program with The Greater Philadelphia Cultural Alliance: How do you create a new program that exceeds your wildest expectations without having a massive budget to launch and run it? This week Beth shares an on-site interview with the leadership and communications team from The Greater Philadelphia Cultural... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

41 min listen

DP 019: Finding Your Niche with Lisa Paris: It's often surprising how much more successful and profitable an organization can be going after what's exactly right for them, rather than trying to get a little bit of everything. Lisa Paris, Vice President of Marketing and Admissions at Peirce... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

44 min listen

DP 021: Getting to Know Students Before They Become Alumni with Stephanie Fortunato: Over the course of a student's time on campus and in their early years after they graduate, Stephanie Fortunato of Neumann University makes sure students see the Alumni office giving first. At every chance, the Alumni, Annual Giving and Career... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

51 min listen

DP 023: Winning and Working a Google Adwords Grant with Stephanie Cockerl: Imagine having 10K in Google advertising and actually knowing what to do with it. This week I talk with Google Grants expert Stephanie Cockerel about what it takes to qualify for a grant and how to plan a campaignto make the most out of the gift. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 005: Growing Your Network to Raise Awareness with Stephanie Cory: In this session, Beth speaks with Stephanie Cory, executive director of the Epilepsy Foundation of Delaware. Beth and Stephanie discuss new ways to attract volunteers through social media sites you are likely already using and how to really define... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

26 min listen

DP 008: Building the Pipeline for Nonprofit Supporters with Gail Bower: Events are a great way to draw people in to see what your organization is all about, and to hold a successful event you need a strategy. Enter Gail Bower, president of Bower & Co. Consulting, who chats with Beth this week about how to create an... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

30 min listen

DP 029: Investing in the Future with Millennials with Tammy Zonker and R Trent Thompson: Detroit's economic challenges have made people more willing to change and try new things out of necessity. Targeting millenials as givers has been key in Tammy Zonker and Trent Thompson's efforts to grow a dynamic new donor base for The Children's... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

43 min listen

DP 017: The Real Reach of Social Media with Abigail Quesinberry: People underrate the power of their ability to really jump-start something in a community. It seems so big, but it doesn't have to be. Communicating with people in a way that resonates and gets them to take that next step and whatever action that may... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

49 min listen

DP 027: 10 Last-Minute Ways to Jump In and Reach Farther for #GivingTuesday with Beth Brodovsky: It's just two weeks until #GivingTuesday. Many of you probably have plans underway. And I bet there are plenty of you who feel like you just can't add in one more thing. #GivingTuesday has been so effective for so many I wanted to use this week's show... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

64 min listen

DP024: What Happens on the Inside when Content Goes Viral with Barry Martin: Nothing like waking up to find your fundraising system frozen. Everyone dreams of content going viral. But are you prepared on the backend for when it does? Barry Martin of COTA takes some time to talk to Beth at the DonorPerfect user conference about... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

33 min listen

DP 037: Rebranding Starts with Understanding your Community with Amanda Kaiser: Your brand, your marketing, people's opinions of you certainly live in your community's hearts and minds. If you want to mirror that image, you've got to know how to connect with your people. This week Beth talks with Amanda Kaiser about the kind of... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

45 min listen

DP 025: How Fashion Creates Fun, Funds and New Fundraisers with Martha Auld: In a 100% volunteer run organization the risk of burnout is high. Especially when you are managing multiple large events including a knock out fashion show fundraiser. Martha Auld shares with Beth the secret to keeping everything running smoothly for... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

29 min listen

DP 042: Stop Combining Asking and Thanking with Lynne Wester: Seven out of ten of our donors make one gift and never ever come back again. The biggest cause is that we don't actually stop, take the time to appreciate the gift that we've gotten and say thank you, tell donors what their gift did and then ask next... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

44 min listen

DP 032: Last Call! Email and Social Fundraising for the Final Week of the Year with Sandy Rees: The year is coming to an end, which means it’s the perfect time for you to make the most of your year-end campaign. Sandy Rees of Get Fully Funded joins Beth this week to talk about what you should be doing from today to Dec. 31 to really push... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

38 min listen

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DP 018: Advice for Launching a New Program with The Greater Philadelphia Cultural Alliance

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