Join Tacey and her special guest, author, podcaster and international speaker, Ben Baker, as they discuss today's topic: "Storytelling Must Start on the Inside of Your Company First." Tacey and Ben discuss how communication at every level of the organization is critical for everyone to understand and positively impact your business goals. Your team needs to understand what the top of the mountain looks like, how they affect that result, and what is in it for them when you achieve it. From your hiring process to the customer experience, excellent communication is the key to every step toward obtaining that success. Timestamps: 01:14: Ben's Story 03:28: Storytelling Starts on the Inside 09:54: How the Internal Storytelling Effects the Customer Experience 12:52: The Impact Ineffective Communication Has 15:53: The Importance of Good Communication in the Hiring Process 22:34: Don't Create a "Have and Have Not" Culture 27:08: Ben Spills the Tea   Ben’s Contact Information: Website: yourbrandmarketing.com Linkedin: linkedin.com/in/yourbrandmarketing Link to Ben's free ebooks: https://yourbrandmarketing.com/ebooks/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future.  Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!