On today's episode of the Customer's First Podcast, Tacey's guest is Pete Mohr, who shared his journey in entrepreneurship for over 30 years. Pete owns two footwear stores in Ontario (Shoetopia) and his Simplifying Entrepreneurship coaching business. He's implementing the tools and frameworks he speaks to within his own businesses—it's not just theory! Pete emphasized the importance of having a well-defined promise, aligning processes to the promise, and empowering employees to make decisions based on the promise. He discussed the significance of effective communication, process management, and accountability in business growth. Pete also shared personal experiences, including using business structures to spend valuable time with his parents before they passed away. The conversation highlighted the need for continuous improvement in communication and processes in business to align with personal goals and create a better work-life balance. Timestamps: 0:06:02 The Five Ps of Business 0:08:53 Differentiating Promise from Vision and Mission 0:13:08 Developing and Communicating the Promise 0:18:50 Importance of Communication in Business 0:22:51 The Three Keys to Freedom: CPA 0:26:18 Align It, Assign It Framework 0:28:14 Moving from Operator to Owner: 10 Laws   Pete's Contact Information: Website: https://simplifyingentrepreneurship.com LinkedIn: @petermohr 10 Laws for Moving from Operator to Owner https://simplifyingentrepreneurship.com/laws/   The Assign It accountability worksheet https://simplifyingentrepreneurship.com/4as/   Tacey's Contact Information: Website: https:www.taceyatkinson.com All of Tacey's social media profiles are linked there and here: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!