Anthony Rawlinson has more than 12 years of experience working in finance. He joined Papier as CFO four years ago, after serving as a consultant for the brand beforehand. Previously, Anthony worked in investment banking with Greenhill & Co. and PwC, providing generalist corporate finance advice. Since he started  as the finance leader at Papier, the team has grown to 20 people. Not only does Anthony lead the finance operations at Papier, but he also oversees Data at the company. He believes it is important to have synergy between the two functions to help better the organization.To be a successful CFO, Anthony feels you need to challenge yourself to take a holistic approach to business and be as forward thinking as possible. In business it is important to not just think about if you can do things faster, but what are the best ways to accomplish your goals and make sure you’re spending your time efficiently. He stresses that however you solve challenges today, it also needs to be done in a way that helps you achieve whatever is being planned for the future. Anthony believes chemistry within your finance team and organization at large is very important. Having an alignment of mission and vision is fundamental to help you lead effectively.  With the finance team, he has adopted a hybrid decentralized approach model to how it focuses on different aspects of the company. The finance team functions as business partners with different areas within the organization to benefit accuracy and efficiency. Anthony thinks you need to go above and beyond and challenge yourself to encourage continued team engagement, being cognizant of culture and experimenting with ways to find the right balance for your team. In this episode of The CFO Playbook, Anthony talks about how his path to CFO was led by his interests and passions for the product and autonomy that comes with working for a startup. He explains the importance of having a centralized source of truth for data. This allows the company to have a standard reporting function that sets up the organization for success by focusing on insights and action. Anthony also stresses the important traits that every CFO needs to help them learn and grow personally, drive the company to prosper now and in the future, and how to maintain a content and capable support team.Take The CFO Playbook Listener Survey to help us improve the show. You’ll also be entered to win your choice of the latest iPad Pro or a Samsung Galaxy S7.Connect with our guest Anthony on LinkedIn.Connect with our host Ross on LinkedIn.