This episode of the CFO Playbook features an interview with Alwyn Jones, Group CFO at Luno, a leading global cryptocurrency company with over 9 million customers in 43 countries that provides services for making it safe and easy to buy, store and learn about cryptocurrencies.Alwyn has more than 20 years of experience as a hands-on leader with a track record of delivery in financial and digital services. He strives to deliver exceptional business performance based around a deep understanding of the customer, clear strategic focus, and developing winning teams. Throughout his career, Alwyn has covered strategy development, capital markets, corporate finance, retail and digital financial services, and operational execution. During that time he’s become heavily metrics and results driven, leveraging customer voice and analyses to define strategy, leading change initiatives to obtain and measure commercial results.In this episode of the CFO Playbook, Alwyn talks about the novel and evolving space of cryptocurrency and blockchain. He shares advice on retaining and hiring in a nascent industry,  as well as starting an app based bank from scratch. Alwyn also discusses the importance of building personal resilience and embracing the latest financial technology to improve performance.Take The CFO Playbook Listener Survey to help us improve the show. You’ll also be entered to win your choice of the latest iPad Pro or a Samsung Galaxy S7.--------Guest Quotes:“Philosophy is critical, right? You've got to have a clear direction of where you're trying to go. And the faster you can go to that point as a business, the better, but finance is a key enabler to that. If finance isn't on the case, the business will naturally slow down to the tempo that finance operates at. So you can be an active inhibitor and break on the business, or you can be an enabler. And it's building that shift from, are the numbers right? Is money ending up where it needs to be? Do we have everything in order? Are we getting through our audits? To, how forward looking are we and how quickly are we doing that? Which by the way, auditors love as well because these systems, when they work, make their lives a lot easier.” - Alwyn Jones--------Timestamp Topics:01:32 Alwyn’s background in finance03:05 Experience with Monzo10:11 Building a bank from scratch18:59 The novelty of cryptocurrency24:50 Importance of crypto for CFOs27:56 Hiring in the finance sector39:05 Technologies embraced as a finance team42:51 Advice for upcoming CFOs--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Ross on LinkedInConnect with Alwyn on LinkedInThe CFO Playbook Listener Survey