DP 023: Winning and Working a Google Adwords Grant with Stephanie Cockerl

DP 025: How Fashion Creates Fun, Funds and New Fundraisers with Martha Auld: In a 100% volunteer run organization the risk of burnout is high. Especially when you are managing multiple large events including a knock out fashion show fundraiser. Martha Auld shares with Beth the secret to keeping everything running smoothly for... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

29 min listen

DP 005: Growing Your Network to Raise Awareness with Stephanie Cory: In this session, Beth speaks with Stephanie Cory, executive director of the Epilepsy Foundation of Delaware. Beth and Stephanie discuss new ways to attract volunteers through social media sites you are likely already using and how to really define... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

26 min listen

DP 009: Cultivating Personal Relationships with Donors with Dana Heiman: Beth speaks with Dana Heiman, vice president at the Brandywine Health Foundation, about how adding a personal touch (like a handwritten thank you note) can form an even stronger tie to your organization among volunteers and donors. Dana talks about... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

43 min listen

DP 002: Getting People Involved in Your Story with Vanessa Chase: Kicking off a 3-part series on why stories work, Beth and Vanessa Chase from the Storytelling Non-Profit talk about building emotional buy-in to what's happening. Vanessa shares how story structure builds context for the facts and figures...and much more. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

34 min listen

DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

34 min listen

DP 019: Finding Your Niche with Lisa Paris: It's often surprising how much more successful and profitable an organization can be going after what's exactly right for them, rather than trying to get a little bit of everything. Lisa Paris, Vice President of Marketing and Admissions at Peirce... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

44 min listen

DP 013: Turning Online Events into a Party for your Cause with Jamie McDonald: Learn more about Giving Tuesday, successful branding and the impact it could make for your organization with Jamie McDonald on this session. McDonald, chief giving officer of Network for Good, talks to Beth about the importance of getting organized... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

48 min listen

DP 004: Telling a Moving Story with Chris Davenport: Learn to tell stories like a professional filmmaker as Beth chats with Hollywood veteran and author of Nonprofit Storytelling for Board Members, Christopher Davenport in this week’s session. He talks about how his experiences making... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 008: Building the Pipeline for Nonprofit Supporters with Gail Bower: Events are a great way to draw people in to see what your organization is all about, and to hold a successful event you need a strategy. Enter Gail Bower, president of Bower & Co. Consulting, who chats with Beth this week about how to create an... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

30 min listen

DP 033: Turning an Interview into a Compelling Story with Matt Hugg: Creating a compelling story is not easy, and Matt Hugg joins Beth this week to teach you how. You've identified what kind of story you want to tell, found the right subjects, scheduled the interviews...now what? Matt helps pinpoint where to begin and... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

47 min listen

DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

43 min listen

DP 003: Storytelling Unites Us All with Pamela Grow: Storytelling is about connecting with emotion. You don't need to hit all the bullet points. You just don't. That's all internal stuff. Beth chats with Pamela Grow from Simple Development Systems and the Grow Report in a session packed with tips and... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

50 min listen

DP 007: Balancing the Seesaw of Volunteerism with the Widener University Alumni Engagement Team: This week, Beth sits down the alumni engagement department at Widener University to discuss all things communication. Beth is joined by Tina Phillips, executive director for alumni engagement, to talk with Tina and her team about how they can engage... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

62 min listen

DP 010: Putting a Name and Face to Your Cause with Gloria Pugliese: Beth is joined by Gloria Pugliese, director of Development from Delaware County SPCA, this week to talk about connections. Through direct contact as well as social media, the SPCA has been able to keep interest and participation high. Gloria talks... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

20 min listen

DP 016: Care and Feeding of Online Communities with Cynthia D'Amour: Online communities have come a long way with technology, but not that far with people because people just don't really change. This week, Beth talks with Cynthia D'Amour about how to create an online community that can sustain itself. Cynthia shares... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

24 min listen

DP 011: Banning the "V" Word with Peggy Hoffman: Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

28 min listen

DP 014: Exhibiting Passion at the Zoo with Bill Moore: You say your place is like a zoo...and Bill Moore thinks you are right. Bill, President and CEO of the Zoological Society, talks with Beth this week about connecting people to the passion that is embedded in every organization. Come behind the scenes... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

51 min listen

DP 044: The Role of a StyleGuide with Kivi Leroux Miller: This week Beth welcomes Kivi Leroux Miller from the The Nonprofit Marketing guide to share great tips about clarifying and branding your organization. Beth and Kivi talk about role of a style guide as a tool to be a home base for making brand... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

47 min listen

DP 015: Getting People to Show Up with Barbara Kraus-Blackney: Barbara Kraus-Blackney, executive director of ADVIS, joins Beth this week to explore how to get people to show up and participate in person. They discuss the shift to online communications, how to capitalize on your website as a means of creating... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

25 min listen

DP 023: Winning and Working a Google Adwords Grant with Stephanie Cockerl: Imagine having 10K in Google advertising and actually knowing what to do with it. This week I talk with Google Grants expert Stephanie Cockerel about what it takes to qualify for a grant and how to plan a campaignto make the most out of the gift. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 021: Getting to Know Students Before They Become Alumni with Stephanie Fortunato: Over the course of a student's time on campus and in their early years after they graduate, Stephanie Fortunato of Neumann University makes sure students see the Alumni office giving first. At every chance, the Alumni, Annual Giving and Career... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

51 min listen

DP 022: Manufacturing Viral Campaigns with Justin Ware: "Want to know the mystery behind what makes media go viral? Wish you could create it reliably? Join me as Justin Ware, Director of Interactive Communication at Bentz Whaley Flessner, shares the secret behind the repeated success he has with online... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 030: Grantwriting to Fund your Marketing with Amanda Pearce: Finding money to do the work of your nonprofit is hard enough. Now try getting funds to market and communicate to grow your organization. Its not easy, especially if you don't know where to look. But Mandy Pearce does. Mandy is a grantwriter and owner... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

49 min listen

DP 012: More than a Resume Builder…Making Giving Meaningful to Students with Heather Durkin: Beth has talked to alumni relations directors who help college students prepare for life as alumni and giving back to their university, but what about high school? This week, Beth is joined by Heather Durkin, director of alumni relations for... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

19 min listen

DP 028: Starting a Movement and Building Momentum with Kait Sheridan: In just three years, the 92Y has generated real, measurable action around an idea. With #GivingTuesday, they have created something more than an "event", they have launched a movement. And that's no easy task. As we head into its third year, Beth... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

41 min listen

DP 031: Using Entertainment to Spread Cause Conversations with Michael Bellavia: Content is much more than a blog, its really anything that you're trying to put out there to share your message. Organizations are finding that they need to become their own mini entertainment studio because it's not enough just to send out your end... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

42 min listen

DP 017: The Real Reach of Social Media with Abigail Quesinberry: People underrate the power of their ability to really jump-start something in a community. It seems so big, but it doesn't have to be. Communicating with people in a way that resonates and gets them to take that next step and whatever action that may... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

49 min listen

DP024: What Happens on the Inside when Content Goes Viral with Barry Martin: Nothing like waking up to find your fundraising system frozen. Everyone dreams of content going viral. But are you prepared on the backend for when it does? Barry Martin of COTA takes some time to talk to Beth at the DonorPerfect user conference about... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

33 min listen

DP 038: What Would you do for your Members if Money Didn't Matter with Mark Schulz: The Recording Academy is a professional association that you may better know as The Grammys. The big-time music award show is actually a product of a chapter-based national member association. With a huge televised production funding much of the... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

39 min listen

DP 036: Cause Marketing is Like Giving on Steroids with Joe Waters: Today Beth connects with Boston-based blogger and founder of Selfishgiving.com Joe Waters. Learn how struggling KMart can raise 22 million for St. Jude's Hospital in just months as Joe shares the most important factor of any register program. In fact,... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

45 min listen

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DP 023: Winning and Working a Google Adwords Grant with Stephanie Cockerl

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