Content is much more than a blog, its really anything that you're trying to put out there to share your message. Organizations are finding that they need to become their own mini entertainment studio because it's not enough just to send out your end of year appeal for fundraising dollars. This week Beth talks to Michael Bellavia, CEO of Los Angeles, CA based HelpsGood about incorporating the art of entertainment into your content mix. There is a niche for every interest and if you can create interesting, engaging content people will seek it out in all forms.