34 min listen
DP 187: Re-Branding is Really About Change Management
DP 187: Re-Branding is Really About Change Management
ratings:
Length:
37 minutes
Released:
Nov 7, 2018
Format:
Podcast episode
Description
Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it’s actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more.
Released:
Nov 7, 2018
Format:
Podcast episode
Titles in the series (100)
DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations