When you're in charge of getting the word out about a global event, what should be your first steps? What tools should you use? Lizanne Pando served as director of communications for the 2015 World Meeting of Families during the papal visit in Philadelphia, and she joins in to discuss the role of social media in the endeavor. She and Beth explore how public relations and social media intersect, how to include more than one language in your communications, and much more.