Paula Claycomb began her career in journalism before transitioning to the UN system in 1989. She worked with UNICEF on social change communication in Rwanda, Kenya, Afghanistan, East Timor, Sudan and many other countries. She served as Chief of the Landmines and Small Arms Group and as Senior Advisor for Communication for Development, managing the development of policies, guidelines and standards at the global level.  Since her retirement from UNICEF in 2012, Paula has provided consulting services in strategic planning and communication for development and is now the Director of Rain Barrel Communications, an international communications consulting firm that co-creates social good initiatives with partners, with a special orientation to the wellbeing of children. Paula speaks with us about the importance of dialogue and participation of effected populations in C4D, the need for long term campaigns, working in the context of genocide and the evolution of humanitarian thinking, mine risk education, simultaneously being an activist and a staff member, increasing resources for communication, learning from past mistakes, and much more. She joins us from Taos, USA. Support the show (https://www.patreon.com/rethinkingdevelopment)