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269: How to adjust Google Ad Grant Campaigns for EOY

269: How to adjust Google Ad Grant Campaigns for EOY

FromUsing the Whole Whale - A Nonprofit Podcast


269: How to adjust Google Ad Grant Campaigns for EOY

FromUsing the Whole Whale - A Nonprofit Podcast

ratings:
Length:
31 minutes
Released:
Nov 19, 2021
Format:
Podcast episode

Description

George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations. 
 
Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.
 
Resources:
Google Ad Grant Cohort
free Google Ads Guide
Google ad grant online course for nonprofits
Released:
Nov 19, 2021
Format:
Podcast episode

Titles in the series (100)

Nonprofit News, Tech & Marketing Stories