34 min listen
DP 061: Avoiding Email Marketing Pitfalls
DP 061: Avoiding Email Marketing Pitfalls
ratings:
Length:
44 minutes
Released:
Jul 15, 2015
Format:
Podcast episode
Description
Email marketing is a great way to contact your constituents, but when it isn't done properly, you're wasting time and money. Heather Solos, director at email marketing company FeedBlitz, joins to talk about common mistakes fundraisers make when using email marketing. Sending emails through the wrong channels can make your messages end up in spam filters or not reach anyone at all. She discusses how to build a trusting bond with people on your email list, and how to use analytics and testing to target your messages efficiently.
Released:
Jul 15, 2015
Format:
Podcast episode
Titles in the series (100)
DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations