50 min listen
Make Emails A High ROI Activity Using A Healthy Domain with Jesse Ouellette
Make Emails A High ROI Activity Using A Healthy Domain with Jesse Ouellette
ratings:
Length:
43 minutes
Released:
Oct 17, 2022
Format:
Podcast episode
Description
This episode of the Live Better Seller Better Podcast features Jesse Ouellette, Founder of LeadMagic, Revenue Advisory, and Co-Founder of Agency Source. One of the main killers of SaaS pipeline barely goes noticed and even if it does, not many know how to actually address it. And that is deliverability – are your emails getting through to the people they are being sent to?Today, Jesse shares a lot of valuable insight on the use of domains and how to effectively use them to actually help us produce pipeline and not the other way around. He also talks about thinking critically about the use of emails in connection to your domains not only so that your emails are getting read but also to get your prospects to follow through. HIGHLIGHTSEarly signals showing your domain isn't the bestWhat should you do to protect your domainOne of the rules of cold email is to respect the person's decision to opt out Establish rules when building and using your system QUOTESThe strength of email when you learn to avoid spam - Jesse: "Email is a protocol. It is not a web application or a social media algorithm control. It is an incredibly valuable asset if you learn how to use it right and you learn how to run the right response marketing or sales motion with it."You still have to make it easy to unsubscribe - Jesse: "Remember you want this not to be automated emails. This is not a marketing email, this is not an automated newsletter or a promo to a webinar. This is a person emailing another person with legitimate interest and that's why you're able to continue to do it."Understand that when you take somebody’s time they could be upset - Jesse: "As much as people say they hate spam or whatever, I think if you surveyed everybody, they'd probably say 'well, it doesn't take any of my time to respond and I don't have to respond.' So that's why I think there's a tremendous amount of value for a start-up to really figure out how to do this right." You can find out more about Jesse in the links below:LinkedIn: https://www.linkedin.com/in/jesseoue/Newsletter: https://www.linkedin.com/newsletters/saas-growth-tips-tools-6865821061750030336/ Live Better. Sell Better. is sponsored by our proud partners:Vidyard | vidyard.comChili Piper | chilipiper.com
Released:
Oct 17, 2022
Format:
Podcast episode
Titles in the series (100)
World Class Cadences and Copy with Patrica McLaren: Guest: Patricia McLaren LI: https://www.linkedin.com/in/patriciamclaren/ (https://www.linkedin.com/in/patriciamclaren/) Topic: Cadences and Copywriting - How to leverage both to skyrocket your sales success. Quick Intro: Why Patrica - Queen of Cadences - Patrica and the Revshoppe team are where the big boys (Outreach and Salesloft) send their customers when they want to make sure they get set up the right way and are seeing results. I used to write EVERY SINGLE CADENCE my team used until I met Patricia. She is the only company that I would entrust my cadences too, and it has resulted in millions of dollars in pipeline and sales. So pay attention, take notes, and let’s rock. Key Questions How to build a cadence Number of touches Types of cadences you MUST have Top Mistakes she sees How to write great emails. Plus so, much, more! by Live Better. Sell Better.