Think print publications are dead? Listen to Carol Meerschaert, of the Health Care Business Women's Association and you'll reconsider. Carol lets Beth in on the secrets to creating a publication that is central to the organization. A long-form magazine lets you speak to your members in a very personal way, to dig deeper into a topic and to have almost an intimate conversation with your members. Integrating it into your entire organization is critical. Carol shares how she creates content that her members love and look for. And the creative ways she has discovered to cover costs while expanding reach could be a game-changer for sustaining your publication.